Writing a blog involves more than just putting a great idea into words and sharing it with your target audience.
Writing a blog is about putting numerous pieces of a puzzle together and making sure they fit together perfectly.
That means you need to combine great content ideas, visuals, keywords, and so much more. One of those crucial elements is certainly blog headlines.
Think about it. Blog headlines are the first thing your readers see. If it’s not working for them, they won’t bother reading the post. That’s why you need to know how to write killer blog headlines that drive conversions.
Luckily, we’ve got you covered. Just keep reading to learn the nuts and bolts of it.
We’ll break it down together.
Table of Contents
1. Insert Keywords Within Your Blog Headlines
Let’s start from scratch.
To make your blog post drive conversions, you’ll need to make it suitable for two different sets of judges:
- Google algorithms
- People searching online
The basics of SEO will teach you that keyword research plays an important role in the way your blog post ranks and how it reaches people.
Your blog post headline needs to:
- Incorporate a major keyword or keyword phrase
- Use a keyword phrase that sounds natural
- Relate to the content of the blog post
So, make sure that the keyword in the headline explains what the post is going to be about.
Don’t use the wrong keywords just to lure your audience into reading. This will just make them disappointed.
2. Show Specific Numbers
People who are looking for answers online want to read blog posts that will help them solve an issue, answer a question, or get the right information.
The headline is what they’ll analyze to see whether your blog post can provide just that.
This is why you need to give them the evidence they need to believe you are:
- Trustworthy
- A great source of information
- Credible
- Thorough
Numbers and data in a headline will serve as the push your audience needs to trust you and read your blog post.
So, use numbers like in the following examples:
- 15 Surefire Ways to Lose Weight
- 7 Best Baby Strollers for Summertime
- 31 Reasons to Quit Smoking Today
Show your audience you’ve got all the facts they need, and they’ll be more willing to read your post and share it with others.
3. Show Them Value
Your typical reader will probably wonder about the value your blog post offers. Before deciding to read it, he’s going to consider whether it’s worth his time.
This is why your headline needs to seal the deal for you.
It has to show the article value and tell them what they’ll learn or get by reading the article.
So, make sure the headline shares information such as:
- Blog post value
- Specific information it contains
- Firm reasons to read it
Like in the following example:
- 11 Best Apps For Bloggers to Write Better Blog Posts
It’s clear to the reader that the article will help them improve their blog writing skills. You should always aim for the same kind of promise and value revelation.
4. Base It On Facts
Showing your post is based on facts is another very important feature of your headline. The headline has to show just how strong and professionally written your article is.
This is why you need to tell your audience what type of content you’re sharing:
- Tips
- Tricks
- Steps
- Facts
- Advice
- Reasons secrets
Let’s compare the two examples:
- How to Teach Your Child to be More Creative
- 13 Best Tips For Boosting Your Child’s Creativity
The second headline is much more appealing and thus stronger. It gives a specific reason for your audience to click it, read it, and share it.
5. Use Power Words
If you want your audience to be passionate about an article you’ve written, you need to show them you’re passionate about sharing the best information available.
Power words can raise the level of enthusiasm around your blog post and make it more attractive to your readers.
So, make sure that at least one power word finds its place naturally in your headline and helps you drive more conversions with it.
Here’s what we have in mind:
- 11 Efficient Tips to Skyrocket Your Conversions
- How to Boost Your Writing Skills in 2021
- 7 Powerful Tricks For Growing Your Business
- 10 Killer Apps for Boosting Your Productivity
Give your audience this extra boost and show them there’s something great waiting for them inside your blog post.
6. Be Unique & Specific
No matter how hard you try and how much effort you invest in creating great blog posts, it’s still hard to stand shoulder to shoulder with your numerous competitors.
This is because blogging is a highly competitive field. But, with the right strategy, you can find your way to the top.
That’s exactly why your headline needs to be unique.
Unique and specific headlines work so much better than global, general ones.
Consider the examples:
- How to Start Doing Yoga
- Yoga For Beginners: Learn the 3 Basic Poses to Improve Balance
As you can see, the second headline is much more specific and unique. It will have fewer competitors trying to rank for the same headline, and your target audience knows exactly what to expect from it.
So, instead of trying to rank for those global keywords and headlines, make your own unique headline.
7. Address The Reader
To drive more conversions with your blog post, you should make it more personal to each member of your target audience.
While it may sound like a huge task, it’s actually quite simple.
All you have to do is address the readers in your headlines.
This will let them know:
- You care for them
- The article suits their needs
- They need to read it
So, try following these examples:
- 10 Reasons For You to Start Working Out
- Work-At-Home Moms: How to Balance Your Career & Personal Life
- Travel Bloggers: How to Find The Best Camera For Your Needs
Bring the blog post closer to your readers and they’ll be more willing to read it and share it. This will boost your conversions and help you reach the goals you’ve set.
8. Solve a Problem
If you’ve got a solution for a specific problem your target audience is experiencing, you’ve got it all.
All you have to do it is name the problem or a pain point and promise a solution.
This type of headline will be a huge success, so analyze these examples:
- Lose The Extra Weight With This 3 Simple Tricks
- Stop Wasting Time And Learn How to Organize Your Workday
- Get Rid of Emotional Baggage
Just tell them what problem you’ll solve, and this will tell them they should keep reading.
Final Thoughts
Writing great headlines means understanding how your audience will respond to them.
Use the tips above to think about your blog headlines and find the best way to drive more conversions.
