Your ultimate goal should be to grow your blog and turn your readers into die-hard fans. That’s why it’s important to have a variety of different types of blog posts at your disposal.
By using different types of posts, you can capture their attention and turn them into raving fans.
If you’re struggling to grow your blog, give one of these post types a try!
From personal narratives to listicles, we’ve got you covered with 21 different ways you can make your content more interesting and engaging.
In this article, you’re going to learn how to spark your reader’s interest to an extent they won’t be able to resist, you’ll keep them engaged, drive more traffic, and get you more social shares.
Let’s get started!
The following types of posts offer information in an easily digestible format and are more likely to result in a reader spending more time on your site.
This list will provide inspiration for creative and effective blog posts that can be tailored to your niche and target a specific audience.
1. Tutorials and How-to Guides
This type of blog post is exactly what it sounds like – a guide on how to do something.
If you’re looking for an easy blog post to work on, tutorials or How-to guides are the way to go. This is because you can simply write about things that you already know well, like your product or service.
How-to manuals are successful when the lesson is divided into very small steps using simple words. A common mistake writers make is assuming that their readers already know what they’re talking about, but remember: this is a tutorial.
This could be anything from “How to start a blog” to “How to make the perfect chocolate chip cookie.”
Readers love these types of posts because they offer valuable information that can help them improve their lives in some way.
So it’s no surprise that “How-to” articles attract lots of traffic. One of the most popular keyword phrases searched is, “how to…”
For this type of blog post, you’ll want to stick to answering one “how-to” question. Don’t try to cram everything you know about a broad topic into a single blog article.
“How To” blog posts usually take more time to produce than a standard list, so be prepared to do in-depth research for your upcoming article.
NOTE: If you want to improve your ranking with Google for your “How to” post topic, do a general search for “How to [your topic].”
2. Listicle Blog Posts
The most popular and simplest blog post to produce is a list post, sometimes known as a “listicle.” They can have as many items or be as long as you like.
The list post is the type of content that almost everyone can appreciate. These list posts are frequently updated and are one of the most popular types of posts on the internet.
List posts are popular among readers because they provide a lot of information and inspiration in an easy-to-digest list format.
Unlike other types of lists, this post will usually go into detail about each item! For each blog post type, you’ll get a few paragraphs explaining what it is and how you can use it in real life.
The cool thing about list posts is that you can write about literally anything you’d like.
Similar to list posts, the checklist is one of the most basic kinds of information to produce. You probably create checklists all the time, such as your grocery list, supply lists, to-do lists, and so on.
All you have to do now is take that idea and apply it to your area of expertise or blog.
If you write about outdoor activities and your subject is camping, come up with a checklist for things you don’t want to leave behind. Can you imagine a camping trip and forgetting the toilet paper?
If you are a photographer, your engagement session checklist should ensure that you have everything you need for the perfect session.
This might include things like ensuring you have enough batteries charged, spare memory cards on hand, and all of your lenses cleaned and ready to go.
To make the checklist more comprehensive, break down a basic activity into smaller, doable actions.
In the era of online research, we often turn to reviews before making a purchase. Why not be one of those bloggers and write a review for the latest product or service you’ve tried?
Spend a few minutes of your time writing down the advantages and drawbacks of your product before giving your feedback. While it may not appear to be a lot of effort for you, it can attract a large number of visitors.
A review can also help you build trust with potential customers by providing an honest account of your experience with a product or service.
It’s a great way to share your knowledge and expertise with others who may be interested in what you have to say.
Reviews are also one of the most popular types of posts, so there’s a good chance your readers will appreciate your efforts.
Here’s an example review I recently wrote: Content at Scale Review – Create a Month’s Worth of Blog Content in a Single Day!
5. Case Studies
A case study is a blog post that covers a specific problem or challenge and how you solved it.
This type of blog post can be very helpful for your readers, as it provides them with a step-by-step guide on how to handle a particular situation.
Case studies are also great for building trust and credibility, as they show that you have experience dealing with real-world problems.
To write a case study, simply describe the problem you faced, how you solved it, and what the results were. Be sure to include any lessons learned or advice you would give to others in a similar situation.
Interviews are a great way to provide your audience with information and insights from experts in your field.
All you need to do is contact someone who you think would make a great interviewee and arrange a time to chat.
Once you have the interview, transcribe it or write up a summary of the main points. You can then edit it down to create a blog post that’s both informative and easy to read.
Be sure to include any links or resources that your interviewee mentions, as well as a photo if possible.
Interviews are a great way to add some fresh content to your blog, and they can also help you build relationships with other experts in your field.
7. The Pillar Post
A pillar post is a single blog page that provides general information on a broad topic. These types of articles typically start with “The Ultimate Guide to…” and then provide a broad overview of the topic.
This single blog page will generally cover virtually all aspects of the topic, with some general information that will link out to more in-depth blog articles covering the subject in greater detail.
A pillar post is similar to a table of contents, and the blog posts linked from the pillar page are like individual chapters.
For Example: if a person is running a Google search to get more information about Affiliate Marketing and they come across two different websites discussing the topic, which website do you think would put an end to their search?
The 1st website the searcher comes across offers “What Is Affiliate Marketing,” along with 2 additional blog posts, “Top Affiliate Marketing Tools” and “Best Affiliate Marketing Practices.”
The 2nd website has a single pillar post about Affiliate Marketing (The Ultimate Guide), which will cover related topics for affiliate marketing – ALL, on a single page.
Which would you choose?
The cool thing about a pillar post is that you can expand on the general subject for each of these blog post types.
If your article happens to discuss 14 different subjects in one pillar post, this means that you can generate up to 14 additional, stand-alone “How-to” articles. Pretty COOL, HUH?
Related Article >> What is a Pillar Page and How Can it Help with SEO?
8. Create a Blog Series
A blog series is a sequence of several blog entries about a major topic.
This type of content is usually released on a regular schedule (weekly, bi-weekly, monthly, etc.), and each entry builds upon the previous one.
A blog series is a great way to keep your readers engaged, as they can look forward to new installments on a regular basis. They’re also a great way to cover a more in-depth, larger topic, as you can break it down into smaller pieces.
To create a blog series, simply come up with a topic that you want to cover in multiple installments. Then, outline the individual posts and release them on a regular schedule.
If you find that your readers are particularly engaged with your series, you can even create a dedicated page on your blog to house all of the installments.
This is My 5 Part ‘Start a Blog for Beginners‘ Series:
- Why Start a Blog? 12 Damn Good Reasons to Start a Blog (7 Why You Shouldn’t)
- 17 Common Blogging Myths About Starting a Blog (Killing Your Chances for Success)
- 9 Things You Need to Do Before Starting a Blog (+ Helpful Advice to Get YOU Started)
- How To Start a Blog and Make Money in 2023 (Easy-to-Follow Steps for Beginners)
- 15 Essential Things to Do After Starting a Blog (+ Helpful Step-by-Step Instructions)
9. Current Events
When you’re writing, think about what interests YOU. What would catch YOUR eye? And more importantly, what would you want to chat with your pals about?
The world is always changing, from the most recent Marvel film to Russia’s newest misdeeds. The power of writing a blog on current events is that readers are already seeking for more information and ideas about these themes.
Your opinion post on current events has the potential to go viral! Even better if you can relate the current event to your product or service.
Why do people love infographics? Because they can be about anything! You can find infographics about the weather, recipes, and even instructions on how to change a tire.
Infographics are popular because they offer quick, digestible information that is easy on the eyes. They can be about any topic you can think of, which makes them extremely versatile.
Infographics are also popular because they’re easy to share on social media, and they can help improve your SEO, which Google loves.
To create an infographic, start by coming up with a topic that would be well-suited to this format. Then, gather data and statistics related to that topic.
Once you have your information, you can begin putting it together in a visually-appealing way.
Once your infographic is complete, be sure to promote it across your social media channels and on other websites. You can also embed it directly into your blog post.
Need additional help creating an Infographic – Hire an Infographic designer on the cheap!
11. Comparisons or “vs.” Posts
A comparison post or “vs.” post is simply an article that compares two things against each other!
You can compare two of anything–products, services, brands, you name it. These types become popular because they’re easily digestible yet offer plenty of value to the reader.
People enjoy reading comparisons since they help them make more educated decisions. Consider a few options and compare them together to produce a unified proposal.
A comparison is like a group review, where you express your thoughts and opinions on something. You are not as detailed as you would be in a regular review, but this allows you to cover more ground.
Example: It can be an article with a comparison, “WordPress.com vs. WordPress.org – Which is the Best Platform for Making Money?”
You know the answer, right?
12. Problems and Solutions
Have you ever wondered why news programs like to dwell on negative events? Because people flock to conflicts and difficulties. However, in this case, you have a solution for the problem.
Let’s say you have a successful blog that receives more than 30,000 visitors per month. Why not write a blog post about how you improved your SEO strategy and saw an increase in your daily traffic?
Hook your readers in with a problem they might be facing, then introduce them to your solution. This type of post is popular because it helps people by giving them direction on how to fix something.
13. Round-Up Posts
What is a roundup post? It’s a blog post that includes a collection of resources or ideas on a certain topic. These types of posts are popular because they’re easy to put together and offer a lot of value to the reader.
To create a roundup post, start by coming up with a topic that would be well-suited for a collection of resources. For example, if you’re a web designer, you could create a round-up of the best free WordPress themes.
Once you have your topic, start collecting links to the resources you want to include in your post. If you’re including a mix of articles, tutorials, and other types of content, be sure to organize them into sections.
Once you have all of your content gathered, write a brief introduction explaining what the reader will find in your post. Then, publish your roundup post and share it with your audience!
Example: You could create a roundup post about successful bloggers that make more than $20,000 per month. Articles like this tend to attract a lot of attention and get a lot of traffic.
Using the example above, you can reach out to the bloggers you’ve written about and let them know of your post that features them.
After you’ve published your article, reach out to each of the bloggers whose links you included and let them know. Then, ask if they would be willing to help promote it.
14. What’s Going on with Your Blog
Have you been working on anything new lately? Discuss what’s going on with you and your site!
Consider discussing any recent activities or staff additions, office changes, or product updates.
Not only can monthly updates be about numbers, but these statistics can also give your readers confidence in your blog or product.
For example, if 567 people purchased a product that you’re advertising on your blog, let them know!
If you’ve gained 210 subscribers this past month, share some details about how you did it!
15. Tools And Resources Types of Posts
Tools and resource postings might be a simple list or one with more information under each item, depending on the type of post.
By writing a list of tools and resources for the niche you represent, ones that you have personally vetted and recommend, this post could be the perfect location to place affiliate links.
Readers are looking for answers. You’ve undoubtedly seen bloggers advertise their blogging tools and resources for other bloggers to utilize.
Make it easy for your readers by organizing your tools and resources based on category, and also use headings to make it easy for them to locate what they’re searching for in your article.
Also, similar to this post, consider adding a table of contents near the beginning of your post.
16. Statistics for Your Niche
If you have access to any interesting statistics related to your niche, a blog post featuring them could be very popular.
Statistics offer valuable information that can help people understand more about the niche you represent.
For example, if you write about health and fitness, you could include statistics in your blog post about how many people are overweight or obese in the United States.
Make sure to include where you found the statistics and, if possible, link to the source. This will help your readers verify the information and learn more about the topic.
17. Advice from the Experts
This type of article can be similar to interviews, roundup posts, and listicles, all wrapped up into one amazing article.
It’s a blog article that has the potential to be popular and even go viral.
Here’s what you do! Seek out who you want to ask a question from the expert via a social platform, whether it’s by email, Twitter, or another social network, and ask your question.
Be sure to let the expert know what you’re doing, writing an article, and would like to quote them in your blog post. Ask a single question making it easy for them to answer, after all, most of these individuals are strapped for time.
To finish your blog, you can categorize it by topic and then compile all of the ideas into one post.
Here is an example of a listicle-type blog post about Social Media Marketing Tips From the Pros
18. A Quotes List Blog Post
Think about it for a minute, people LOVE quotes, so why not share them with your readers?
Quotes are found quite a bit on social media platforms. They are used for connecting with people, getting more likes and shares, etc.
Twitter is a well-known platform to post quotes. You’ll also see quotes posted all over Instagram, Facebook, and Pinterest.
Why not write an article for the greatest quotes of all time or similar. Of course, try and stick within your niche.
Break up your list of quotes into specific categories, which will make it easier for your readers to absorb.
Readers that are looking for inspiration for their social media accounts will often seek out these types of posts. This is why quotation lists are one of the most effective ways to drive a lot of traffic to your site.
Here’s a great example of a Quotes List: The 100 Most Famous Quotes of All Time
19. Transcribe Your Video Into Text
If you have a YouTube channel and create videos, be sure to transcribe them into blog posts.
We all know the popularity of people watching videos. Videos are a powerful way to keep readers engaged on your site for longer periods of time.
If you want to improve your SEO and increase your chances of ranking higher, embedding video with accompanying text is a great way to do it.
Transcribe your videos for free right here!
20. Personal or Inspirational Stories
People enjoy learning from other people, particularly about their own mistakes and progressions.
This is extremely important if you ever want to share a personal story on your blog. Always remember to give your readers tips and ideas on how they can overcome whatever situation you’re sharing.
To elaborate, if I wrote a blog discussing the 10 common mistakes new bloggers make and how to avoid them, I would also include what actions should have been taken to overcome the problem.
If you’re writing about how you lost 15 pounds in 2 months, including before and after transformation photos.
Adding visuals to your story can be very persuasive, especially if you’re sharing a transformation story. Something as simple as a before-and-after photo side by side can say so much more than words alone.
If you want to sell your products or services, inspire people. Let them know about the great things your company has done that have put you on the map.
Talk about how someone in your family inspired you to start your business.
By sharing your success story, you will inspire others and provide them with hope. Furthermore, you will feel satisfied knowing that you helped someone else by doing so.
Here’s an example story for those wanting to start a blog. Starting a blogging business is much more than simply sharing thoughts, ideas, and experiences with the world.
It’s an old story, but still holds true! Here are 11 Things I Wish I Knew Before I Started My First Blog
21. Frequently Asked Questions (FAQs)
FAQ posts are excellent content because your readers have likely already spent time trying to find answers to these questions.
Why is it a good idea to write an article about frequently asked questions?
- For one, it shows that you are an expert on the subject
- Secondly, it allows you to help people that are struggling with the same issues
When writing a FAQ post, be sure to answer the questions as thoroughly as possible. Also, try to include additional resources that your readers can use to further their understanding.
If you have a product or service, this is also a great opportunity to promote it. For example, if you’re a web designer, you can include a link to your portfolio in one of the answers.
I hope that this list has motivated you to experiment with new blog post types, keeping your blog fresh with new content.
Take a break from time to time and write something fun, lighthearted, or even controversial.
Your readers will thank you for it, and so will your traffic numbers. And remember, not every post needs to win a Pulitzer.
Just get writing!