Publishing a blog post is just the first step in getting readers to engage with your content.

Once you hit publish, it’s time to get proactive and put into practice some proven methods of promoting and amplifying your message.

Whether you’re a new or seasoned blogger, utilizing some strategical tactics can help ensure that your post reaches its maximum audience potential.

10 Things to Do After Publishing a Blog Post to Maximize Reach & Engagement

It turns out there are quite a few things that you’ll need to do after publishing a new blog post that can help ensure your content reaches its maximum potential.

10 Must-Do’s After YOU Publish Your Blog Post

From confirming that everything looks good on mobile devices, linking from existing posts to sharing your work with influencers, this article will explore the top 10 things to do after publishing a blog post for maximum success.

Let’s get started!

1. Confirm All Looks Good on Mobile Devices

Marketers and small business owners must guarantee their material is optimized for all mobile platforms in order to appear properly.

Confirm All Looks Good on Mobile Devices - Mobile Responsive Design

In the age of smartphones and tablets, it’s essential that your blog posts look perfect when viewed from any device.

After all, if potential customers can’t read your post or find what they need quickly, they won’t stick around for long.

Start by checking how each page appears on different devices. This includes making sure the text is legible and images are properly aligned.

Verify that links are working as expected, so readers can seamlessly travel through your site.

If there are any issues with formatting or functionality, make sure to address them right away.

Don’t forget about testing out user interface elements like buttons and forms too. These should be easy to use regardless of whether someone views them on a desktop computer or smartphone.

Bear in mind that mobile users online experiences may vary due to varying connection speeds and data plans, resulting in some visitors experiencing slower page loading times than others.

This means some visitors may see slower loading times than others depending on their setup.

To minimize this issue, be sure that your images were optimized for faster loading speeds while still preserving quality as much as possible.

Now, let’s look at how to link from existing blog posts for maximum visibility and reach.

2. Interlink FROM Existing Blog Posts

A great approach to increase the readership of your blog is by internal linking from existing or old posts back to your new post.

Interlink FROM Existing Blog Posts

Doing this will also help Google and other search engines understand what your post is all about when linking from other blog posts.

Look For Opportunities To Cross-Link Posts

If there are any relevant blog topics that you’ve previously written about that are in your latest blog post, consider adding internal links from those old posts back to the one you just published.

This will not only help your readers find related content, but it also helps Google understand your content better when it has supportive information, which will also give you a slight boost in your rankings.

By adding internal linking from older posts that have a related topic within your new blog post, you’ll be helping your readers remain engaged and allow them to easily find additional content without having to leave your site.

Use Relevant Anchor Text

When linking from an older page, be sure that you use anchor text that is relevant to the page or post that you’re linking to.

Using relevant anchor text helps search engines understand what the information that the link is pointing to is all about, improving your rankings a little bit.

3. Send An Email Blast to Your Subscribers

Email campaigns are an indispensable component of any blogging business.

Send An Email Blast to Your Subscribers

Sending out your newly published blog post to your email subscribers can help you reach a wider audience, increase engagement with your blog post, and generate more leads.

When sending anything to your email subscribers, be sure that each email includes compelling visuals as well as relevant textual content. Images can be especially effective at grabbing attention and driving clicks.

When sending out your email blast, be sure to use personalization features such as addressing recipients by name or providing recommendations based on their past interactions with your blog posts for even greater impact.

Sharing your post on social media is another effective strategy for driving traffic and engagement with potential readers.

Maximize the success of your email blast campaign by creating targeted lists, crafting engaging subject lines, using visuals and personalization features, and segmenting contacts. #EmailMarketing #BloggersClick To Tweet

4. Share Your Blog Post on Social Media

Sharing your blog content on social media is a key element of any successful blogging business.

Share Your Blog Post on Social Media

Creating social media posts with your blog content will help you can gain a larger audience as well as increase visibility and credibility.

Tips for making sure your post looks good when shared on social media:

Check Mobile Compatibility

If you followed the 1st thing from above, you’ve already checked your blog post on a mobile device.

But, just in case you haven’t, make sure that all images and text look good when viewed from your phone or other mobile devices.

You don’t want to miss out on potential readers because they can’t read or view what you posted due to poor formatting.

Use Appropriate Image Sizes

Different social platforms have different image size requirements, so make sure that you resized them accordingly.

If the image isn’t sized correctly, it could be cut off or pixelated in certain areas which will negatively affect how people perceive your post.

Add Hashtags & Links

Utilize relevant hashtags and links to boost engagement with your posts as well as drive more traffic back to your new post.

This will help get more eyes on your content which could potentially lead to more followers and email subscribers over time.

Create Engaging Copy

The copy accompanying each new post should be engaging yet concise, whether it’s your first post or you are a seasoned veteran, try not to go overboard with long-winded descriptions or else people may lose interest quickly (and possibly unfollow).

Keep things simple yet interesting by adding facts, humor, or personal anecdotes where appropriate, which will ensure maximum engagement with each post.

Once you’ve shared a few posts on social media, monitor the associated metrics such as likes, shares, and remarks to determine which content is most successful with your audience.

By monitoring the performance of your new blog post, you can gain insight into what content is most effective for connecting with audiences and optimizing future postings.

Once you have shared your blog post on social media, it’s beneficial to also spread it across news aggregators for broader reach.

Maximizing your post’s reach entails utilizing every available channel for distribution.

5. Share on News Aggregators

Sharing your new blog post on news aggregators is an essential step in getting the word out about your content.

Share on News Aggregators

News aggregators, such as Alltop & Inoreader, are websites that collect articles from multiple sources and allow users to browse them all in one place.

Submitting your blog post to these news aggregators can expand the potential viewership of your content beyond what is achievable by only posting on social media or sending out emails.

Here’s how:

First, identify which news aggregator will be most beneficial for sharing your post.

Research each site thoroughly before making a decision so that you can maximize the potential impact of your submission.

Once you’ve identified the best platform for sharing your post, create an account with that site (if necessary) and submit a link to the article along with a brief description and any relevant tags/keywords that might help readers find it more easily.

You should also consider joining related subreddits or discussion boards, which will make it easier for people who read through those threads to discover what you have written without having to actively search for it elsewhere online.

Finally, don’t forget about follow-up activities like engaging with commenters who respond positively or negatively to what you wrote.

This is often just as important as actually submitting the article itself.

The purpose is not solely to spark discussion, but also to construct connections with potential audiences so that they stay engaged over time.

Posting your blog on news aggregation sites can expand the reach of your content and draw more visitors to your site.

Connecting with influencers who are passionate about topics similar to yours can provide more exposure for your blog post.

6. Reach Out to Influencers to Spread the Word

Connecting with influencers can help you extend the reach of your blog content.

Reach Out to Influencers to Spread the Word

Check into influential people in your industry who may be willing to share your content with their loyal followers.

When contacting them, showcase how this could benefit both parties and explain why it makes sense for them to share it with their followers.

Outline the potential reach and other advantages they could enjoy from sharing your content, such as increased visibility.

You can also use social media platforms like Twitter and Instagram when reaching out, tagging them in posts about the article can help grab their attention too.

Once you’ve attempted to make contact, follow up and continue engaging regularly through comments and shares of their own work.

This will help create trust which is essential for successful collaborations in the future.

NOTE: One crucial element that should already be in your building business checklist is the concept of creating relationships over time.

Utilizing influencers to promote your blog post can be a powerful tool for amplifying its reach.

Want to get your blog post seen by a wider audience? Reach out to influencers in your niche, provide relevant links & offer incentives for sharing. #BloggingBusiness #BloggingTipsClick To Tweet

Now is the time to contemplate transforming your material into different forms for maximal influence.

7. Repurpose Your Blog Post into Other Formats

Crafting content for your blog is a great way to capture readers’ attention and expand your business. But, what if you could get even more mileage out of that same post?

Repurpose Your Blog Post into Other Formats

Repurposing blog entries into alternate forms can assist you with connecting to new crowds, and amplifying the potential of new leads for your business.

To repurpose a post into another format, start by breaking it down into smaller chunks.

Video or Social Media Graphic

For example, if you wrote an in-depth article about how to use a certain software program, consider turning each step or tip into its own social media graphic or full length video tutorial.

You can also create short videos highlighting key points from the original post or turn sections of the article into tweets or Facebook status updates.

Infographic or Podcast

Another option is to turn your blog post into an infographic or podcast episode.

Infographics are visually appealing ways to present data-heavy topics while podcasts allow you to discuss ideas with listeners in real time and make connections with potential customers through interviews and guest appearances.

Finally, don’t forget about traditional print publications like magazines and newspapers.

If there’s enough interest in your topic then editors may be willing to feature excerpts from your original blog post as part of their next issue—giving it even more exposure than before.

By repurposing existing content for different platforms and audiences, you can easily extend the life cycle of each piece without having to spend extra time creating something entirely new every time around.

Going on the hunt for backlinks can help increase visibility, improve your SEO rankings, and drive more traffic to your website.

8. Go On The Hunt for Backlinks

Search engine optimization (SEO) is a key factor in driving organic traffic to your blog.

Go On The Hunt for Backlinks

Obtaining links from other websites to yours is a fundamental component of SEO that can help you achieve higher search results and drive traffic.

Going on the hunt for backlinks can be a time-consuming process, but it’s essential if you want your blog to rank higher in search engine results pages (SERPs).

To start off, make sure that you have quality content on your blog before trying to get external links.

This will help ensure that any sites linking to yours actually provide value for their visitors and readers.

Once you have good content published on your site, reach out directly to other bloggers and website owners in related industries who you have an interest in receiving links from.

Don’t just send them an email asking for a link, but include specific information about why they should consider linking back to one of your posts or pages.

If they like what they see, then there’s a chance that they might add a link without you even having asked.

Another great way to find potential backlink opportunities is by using tools such as Ahrefs and Majestic SEO which will allow you to analyze competitor websites and identify where they are getting their external links from.

You can then use this information as inspiration when building relationships with other blogs or webmasters who may be willing to share some love with your own site too.

Don’t forget about social media either – sites like Twitter and LinkedIn offer plenty of opportunities for outreach if used correctly, so don’t neglect these platforms when looking for potential partners who could help boost the number of incoming links pointing towards your blog.

Submitting guest posts on popular industry blogs can also be an effective way of generating more interest around certain topics related specifically to yours, creating more natural backlinking possibilities over time.

Now let’s move on to responding to comments left on your post.

9. Respond to Comments

Responding to comments on your blog post is one element that can help you grow and build a sustainable, money-making blogging business.

Respond to Comments for Feedback

It helps you build relationships with readers, boost engagement and trustworthiness, as well as provide valuable feedback for future posts.

By responding to comments, you can build relationships with readers, increase engagement and trustworthiness, as well as gain valuable insights for future posts.

Be Prompt

Reply quickly to comments so readers know their input matters.

This also shows that you’re active in engaging with your audience and willing to address any questions or concerns they may have about the content.

Be Positive

When responding to negative feedback, remain professional yet positive by offering solutions instead of getting defensive.

Acknowledge the issue at hand but don’t let it get out of control by escalating into an argument.

Express gratitude to those who take the opportunity to provide feedback on your post and thank them for their contribution or give recognition if they shared something useful related to the topic.

This will encourage more people to leave comments in the future which can help increase engagement and loyalty from your followers.

Provide Additional Resources

If someone has asked a question related to what was discussed in the post, offer additional resources such as links or other helpful information that could be beneficial for further reading or research purposes if applicable.

If there’s something specific someone needs assistance with regarding what was discussed in the post, then try offering one-on-one support where possible via email or social media messaging platforms like Twitter direct messages, etc.

This will help them feel supported throughout their journey towards success online through blogging activities etc.

Interacting with readers via comments on your blog post is key to establishing a strong connection, which can be advantageous over time.

Interacting with viewers and forming connections that can be beneficial for both sides over time is a key element of blogging.

Moving forward, it’s also essential to monitor how well each post performs so you can make adjustments accordingly.

10. Monitor Your Blog Post Performance

Tracking the success of your blog posts is essential for expanding and keeping a thriving blogging enterprise alive.

Monitor Your Blog Post Performance

It’s the only way to know if your posts are actually reaching the right audience, engaging them, and driving traffic to other parts of your website.

By tracking key metrics such as visits, time spent on a page, and conversions, you can determine how effective each post is at achieving its goals.

The first step in monitoring post-performance is understanding who’s visiting.

Examining data from sources like Google Analytics or a different analytics tool that keeps tabs on user activity on your webpage is the initial step in tracking post success.

Knowing which pages people are coming from (including social media) can help you adjust future content strategy for better results.

You should also be able to identify any referring sites that have sent users to your post so you can thank them for their support or reach out with more information about what they liked about it.

Another key metric to track when monitoring blog post performance is time spent on the page.

If visitors are spending a lot of time reading through the content then chances are they found something interesting enough to keep them engaged longer than usual, which could indicate success.

On the flip side, if visitors aren’t staying long then it may be a sign that something needs tweaking; perhaps adding images or breaking up text into shorter paragraphs will help make it easier for readers to digest quickly without losing interest too soon.

Finally, one of the most important things you should monitor when assessing blog post performance is conversions, whether that means signing up for an email list or buying products or services related to what was written in the article itself.

This will give you an indication of how well-written and relevant each piece really was since those who convert were likely convinced by its quality content (or incentivized offers).

Monitor the conversion figures regularly to identify areas for improvement and maximize returns.


Writing and publishing a new blog post is just the first step of many to follow.

Once your post is published, you must remember to promote it so that your readers can discover and engage with it.

Thankfully, there are several things you can do to maximize the reach of your posts:

  • Growing your email list with opt-ins and CTAs (call-to-action)
  • Sharing on social media including Facebook groups
  • Connecting to other blogs and influencers in the industry
  • Repurpose content to expand on your new blog post
  • Optimize with SEO best practices
  • Respond to comments and feedback from readers
  • Measuring impact with analytics programs
  • Link to related posts on your website for better continuity for readers

By following these steps regularly, after publishing a blog post, you’ll ensure maximum potential for growth for yourself as well as increase engagement returns.

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