How to Network for Your Online Business Using Social Participation!

by | Updated on April 23rd, 2022

How to Network for Your Online Business Using Social Participation!

Our Social Participation Stinks – Could the Statistics be Right?

There are many people on the Internet, looking to make a name for themselves, and their blog – to build up their Personal Brand.

But, it’s going to be a long, difficult road for them if their readers don’t do their part and socially participate in the conversation.

You see, bloggers would like nothing better than to build up, and improve their reputation as an authority through the help of their readers.

What better way to get their name out there in cyberspace, as an authority, than through social participation, I.E., receiving comments.

Less Than 1% Account for ALL the Action

In the following article written by Darren Rowse of ProBlogger, he states that “Only 1 out of every 100 Readers Comment on your Blog”.

“In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.” ~ Jacob Neilson

He calls this the “90-9-1 Rule for Social Participation.”

NOTE: This study was conducted in 2006, so the results may be a little different today (probably much worse, considering our attention span today is less than that of a goldfish), but regardless, the case study still drives the point home.

Teachings from an earlier mentor of mine, Katie Freiling, talked quite extensively about relationship building, and the 80/20 ratio.

What Katie referred to was giving 80-90% value (anything that can improve the lives of others), and asking for something in return only about 10-20% of the time.

She says not to bring a selfish mindset to the table, because – “wanting people to buy your product, or join your business opportunity, you will be more of a repellent, than an attractor.”

Do We Fall Short of Comment Love?

We would all love to build our personal brand and our relationships status, but the fact is according to Jakob Nielsen, we seem to fall short at giving “Comment Love”!

If what he says about us is true, then we need to make some adjustments, and change this statistic.

Let’s look at this another way. Put yourself in the other person’s position for just a minute.

If you were the one that spent countless hours, or even days producing great content for your audience to read – wouldn’t you like to know that they appreciate your efforts for the time you spent bringing them your creation?

Isn’t it an awesome feeling to receive positive feedback for an article you wrote or a video you made?

I know that a grin from ear-to-ear falls upon my face when I see the “Comment Love” – when someone took the time to let me know what inspired them about my article!

Using Social Participation as an Endorsement

Your Personal Brand  - Social Participation

When there is social participation on the part of the reader in the form of a comment being left for an article you wrote; it can be seen as social proof, an endorsement that your site holds value for the reader.

When I visit a blog and I see that there are 50+ comments on one of the articles or videos, I automatically think that this content is of great value and I need to look deeper.

So, what do I do, I stop my browsing and take the time to soak in the information. I then leave a comment applauding the writer’s brilliance.

A few reasons to leave inspirational comments:
  • To let the author know that you appreciate his article, inspiring him to create more of his genius work
  • Leaving an inspiring comment on his site can potentially increase traffic back to your site, from those curious enough to click on your link
  • When you leave a positive and helpful comment, the author might return the favor, visiting your site and responding in kind to one of your articles
  • Being supportive by leaving worthwhile comments, after reading an article, can pay off big time – it can be a good way to build relationships with influencers

Isn’t building your online following what you are shooting for here?

Related Article: How Commenting on Blogs Can Make You an Exceptional Person [Blogger]

Social participation is a productive and clever way to improve your SEO rankings

Links & the “NoFollow” Tag

Under normal circumstances, the more participation you have coming from your readers, in the form of links back to your site, the more attention you’ll receive from Google and other major search engines.

These search engines will see your site as being an authority, it turn, giving you higher search engine rankings.

However I need to set the record straight about leaving comments

If you’re thinking about leaving comments on other blogs to improve your own search engine rankings, because your link is pointing to your site from theirs, then I need to bring something to your attention.

The majority of blogs have a nofollow tag. This is an attribute that is automatically attached to all user-posted hyperlinks.

This tag is supposed to keep the search engines from following the link left by the reader, and taking it into account in their ranking algorithm.

NOTE: Google appears to follow this rule more strictly than the Yahoo and other search engines.

The engineers behind the search engines don’t want you to figure out how they work; otherwise you could manipulate the system and have your site reach the top of search engine rankings rapidly.

For this reason, search engine coders will update and change their algorithms frequently.

The nofollow tag was created to keep spammers from leaving links back to their sites on every possible forum, blog and social network with the hopes of creating better search engine rankings.

There are debatable discussions of whether leaving comments on another person’s blog will help your search engine rankings or not, but I am going to pass on this debate, and stick to my point.

So Why is Social Participation SO Important?

Leaving comments is just just good business – plus it’s an act of courtesy and appreciation!

You’ve heard the old saying “what comes around, goes around”!

If you would like the people that read your articles to leave you a comment, then you need to do the same.

If the article deserves a comment for their efforts, then take the time to let them know – let’s start something contagious!

The 4-Part Formula to Writing a Good Blog Comment

Check out this infographic from

How to Write Comments That Stand Out (for the Right Reasons) from

I would like to CHALLENGE YOU for the purposes of social participation!

When you visit a person’s blog and read their content, and after you leave an inspirational comment for them, don’t stop there!

Take the time to browse around and participate in what the person behind the scenes is all about, find more marketable content, and leave comments if you find the information helpful.

Wanna Learn More About Leaving Exceptional Comments? Be Sure to Visit: How to Write Comments That Stand Out, BUT not before leaving a comment here, please!
What’s YOUR Opinion? Has this article inspired you to leave a comment? You know you want to! Leave your worthwhile, thoughtful and inspirational words in the comments section below!


About the Author -

Blogging since 2010, John has found his true calling as TheBlogPilot. He's a serial entrepreneur and business owner, who's mission is to help ambitious individuals find financial freedom through blogging - to start, grow & build a sustainable, money-making blogging business!

Comments (90)

  1. Dina says:

    That’s impressive to know and the guide is really outstanding for me! I have learned something new for my business and I will try them soon. By the way, I am waiting for more posts on this topic. Thanks and keep posting more!

  2. James Wilson says:

    I do agree with you that Social Participation is always important for your business! By the way, I appreciate these words as they are very informative to grow the business. I am going to share the post on my Twitter page to see my followers.

  3. brand marketing SEO says:

    Digital Presence is vital for any business. Good social participation helps in branding our business.After reading this article I can say this is well-researched content.

  4. Priya Sharma says:

    Hey John, first of all thank you to make me understand the participation in social media is important. Now, I will add one more goal in my checklist SOCIAL PARTICIPATION!

  5. Elly Camron says:

    Thanks for sharing

  6. Mila says:

    Wonderful experience gathered while I was going through your great article. Keep it up and best of luck at all times.
    Best wishes

  7. srmamun143 says:

    hi John,

    Thanks for sharing such useful information with us. This blog really helps me.. Keep sharing!

  8. Thomas James says:

    Very insightful blog. I like how you had a call to action at the end to encourage further participants. I think people undervalue the comment section as a great way to further share ideas and build a community.

    • John Engle says:

      Hey Thomas,

      I appreciate your comment… there seems to be a shortage of people that actually provide value in their feedback.

      Thank you for stopping by and sharing your opinion – don’t be a stranger…

      John Engle

  9. Akash Wankar says:


    Commenting on blog is used for personal branding rather than search engine prospective.

    Thanks for the article

  10. I must say it is great content. It is useful for Digital Marketer. Social media is very important when it comes to traffic. Social Medi not only helps in increasing traffic but also build trust between brands and consumer.

  11. JACK says:

    It is very informative post… GOOD INFORMATION….

  12. Annie M. Wortham says:

    Getting traffic is definitely not the only reason why you should allow comments. Here are some of the most powerful reasons you shouldn’t avoid. It Helps You Connect With The World. Connections with the world. Imagine a world without bloggers you can connect to. If every blogger closes the door to …

  13. aftubes says:

    It is very informative post for me. Good information. Thanks for the article. It is a good read.

  14. Bm2world says:

    Yesterday I responded to a blog post by Unified Tribe member Marcus Baker. He passed on a meme asking the question “What has blogging done for my business?” The idea is to get as many people as possible to post about this and have it go viral. I tagged you in my response thinking you might have fun responding

  15. It is very informative post for me. Good information. Thanks for the article. It is a good read.

  16. Jude Niel says:

    Quite a meaningful blog. Good information. Thanks for the article. It is a good read.

  17. review house says:

    A positive reputation is one of the most powerful assets a business has, and those 5-star reviews can help influence new customers to buy from you.

  18. jack sophia says:

    Thanks for sharing,

    it’s very informative for me.

    I also find some relevant articles.

    social media growth


  19. This article is nice article;. Thanks for sharing such a great article.

  20. Raisul Islam says:

    Really that’s great, very useful information.Thanks for sharing

  21. Such a well-written article. I love your articles way too much. you always try to keep it simple and precise. Thanks for sharing this useful information with us.

  22. Alex M says:

    i agree with your all topics . because social media is the great source for get more traffic.

  23. ERINA says:

    It is really great article. Thanks for sharing such an amazing article. I hope you will share this kind article in future.

  24. Seeta Gaire says:

    Social Media Presence is the best way to promote business. It really worked for me. But quality content and consistency is the key.

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