How to Network for Your Online Business Using Social Participation!

by | Updated on August 25th, 2022

How to Network for Your Online Business Using Social Participation!

Our Social Participation Stinks – Could the Statistics be Right?

There are many people on the Internet, looking to make a name for themselves, and their blog – to build up their Personal Brand.

But, it’s going to be a long, difficult road for them if their readers don’t do their part and socially participate in the conversation.

You see, bloggers would like nothing better than to build up, and improve their reputation as an authority through the help of their readers.

What better way to get their name out there in cyberspace, as an authority, than through social participation, I.E., receiving comments.

Less Than 1% Account for ALL the Action

In the following article written by Darren Rowse of ProBlogger, he states that “Only 1 out of every 100 Readers Comment on your Blog”.

“In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.” ~ Jacob Neilson

He calls this the “90-9-1 Rule for Social Participation.”

NOTE: This study was conducted in 2006, so the results may be a little different today (probably much worse, considering our attention span today is less than that of a goldfish), but regardless, the case study still drives the point home.

Teachings from an earlier mentor of mine, Katie Freiling, talked quite extensively about relationship building, and the 80/20 ratio.

What Katie referred to was giving 80-90% value (anything that can improve the lives of others), and asking for something in return only about 10-20% of the time.

She says not to bring a selfish mindset to the table, because – “wanting people to buy your product, or join your business opportunity, you will be more of a repellent, than an attractor.”

Do We Fall Short of Comment Love?

We would all love to build our personal brand and our relationships status, but the fact is according to Jakob Nielsen, we seem to fall short at giving “Comment Love”!

If what he says about us is true, then we need to make some adjustments, and change this statistic.

Let’s look at this another way. Put yourself in the other person’s position for just a minute.

If you were the one that spent countless hours, or even days producing great content for your audience to read – wouldn’t you like to know that they appreciate your efforts for the time you spent bringing them your creation?

Isn’t it an awesome feeling to receive positive feedback for an article you wrote or a video you made?

I know that a grin from ear-to-ear falls upon my face when I see the “Comment Love” – when someone took the time to let me know what inspired them about my article!

Using Social Participation as an Endorsement

Your Personal Brand  - Social Participation

When there is social participation on the part of the reader in the form of a comment being left for an article you wrote; it can be seen as social proof, an endorsement that your site holds value for the reader.

When I visit a blog and I see that there are 50+ comments on one of the articles or videos, I automatically think that this content is of great value and I need to look deeper.

So, what do I do, I stop my browsing and take the time to soak in the information. I then leave a comment applauding the writer’s brilliance.

A few reasons to leave inspirational comments:
  • To let the author know that you appreciate his article, inspiring him to create more of his genius work
  • Leaving an inspiring comment on his site can potentially increase traffic back to your site, from those curious enough to click on your link
  • When you leave a positive and helpful comment, the author might return the favor, visiting your site and responding in kind to one of your articles
  • Being supportive by leaving worthwhile comments, after reading an article, can pay off big time – it can be a good way to build relationships with influencers

Isn’t building your online following what you are shooting for here?

Related Article: How Commenting on Blogs Can Make You an Exceptional Person [Blogger]

Social participation is a productive and clever way to improve your SEO rankings

Links & the “NoFollow” Tag

Under normal circumstances, the more participation you have coming from your readers, in the form of links back to your site, the more attention you’ll receive from Google and other major search engines.

These search engines will see your site as being an authority, it turn, giving you higher search engine rankings.

However I need to set the record straight about leaving comments

If you’re thinking about leaving comments on other blogs to improve your own search engine rankings, because your link is pointing to your site from theirs, then I need to bring something to your attention.

The majority of blogs have a nofollow tag. This is an attribute that is automatically attached to all user-posted hyperlinks.

This tag is supposed to keep the search engines from following the link left by the reader, and taking it into account in their ranking algorithm.

NOTE: Google appears to follow this rule more strictly than the Yahoo and other search engines.

The engineers behind the search engines don’t want you to figure out how they work; otherwise you could manipulate the system and have your site reach the top of search engine rankings rapidly.

For this reason, search engine coders will update and change their algorithms frequently.

The nofollow tag was created to keep spammers from leaving links back to their sites on every possible forum, blog and social network with the hopes of creating better search engine rankings.

There are debatable discussions of whether leaving comments on another person’s blog will help your search engine rankings or not, but I am going to pass on this debate, and stick to my point.

So Why is Social Participation SO Important?

Leaving comments is just just good business – plus it’s an act of courtesy and appreciation!

You’ve heard the old saying “what comes around, goes around”!

If you would like the people that read your articles to leave you a comment, then you need to do the same.

If the article deserves a comment for their efforts, then take the time to let them know – let’s start something contagious!

The 4-Part Formula to Writing a Good Blog Comment

Check out this infographic from

How to Write Comments That Stand Out (for the Right Reasons) from

I would like to CHALLENGE YOU for the purposes of social participation!

When you visit a person’s blog and read their content, and after you leave an inspirational comment for them, don’t stop there!

Take the time to browse around and participate in what the person behind the scenes is all about, find more marketable content, and leave comments if you find the information helpful.

Wanna Learn More About Leaving Exceptional Comments? Be Sure to Visit: How to Write Comments That Stand Out, BUT not before leaving a comment here, please!
What’s YOUR Opinion? Has this article inspired you to leave a comment? You know you want to! Leave your worthwhile, thoughtful and inspirational words in the comments section below!


About the Author -

Blogging since 2010, John has found his true calling as TheBlogPilot. He's a serial entrepreneur and business owner, who's mission is to help ambitious individuals find financial freedom through blogging - to start, grow & build a sustainable, money-making blogging business!

Comments (92)

  1. Seeta Gaire says:

    Digital Presence is vital for any business. Good social participation helps in branding our business. Nice to read your ideas.

  2. Great and informative read! Glad I stopped by. I find it really useful!

  3. Roy says:

    I really like the way you explain the information. After reading this article I can say this is well-researched content.

  4. Noble says:

    Online business is good to choose a good lifestyle. I always search for great work then I realized that online business is best for the future. SEO seems easy but it is difficult to understand and continue it at daily work. In this online business, we engaged in social participation.

  5. seo Brisbane says:

    SEO for business is really important and a good way to market a business. It is one of the best marketing tools used now.

    • John Engle says:

      I agree with you… SEO is information out there forever, but you cannot rule out Social Media and participation for feedback and letting others know about your content.

  6. Hii John Engle

    Awesome blog:) Really such an informative blog

  7. Ada Popescu says:

    You’re right, people don’t comment enough. I don’t comment enough! When I read your article I realized I’ve been reading some interesting posts the last few days, but never left a comment. So I immediately did that! And will continue to do so!
    All the best!

    • John Engle says:

      Hey Ada,

      I’m glad that my article gave you some insight… I appreciate you taking the time to participate with a comment… stop by any time.

      Thank You…

      John Engle

  8. Barb says:

    Awesome blog. Thank you for such great blog. I forgot to do my shares in the house because keep reading. Bless you Barb

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    I have joined your feed and sit up for in the hunt for extra of your great post.

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  15. TheIndieG says:

    Thank You for a very informative post! I didnt even know about nofollow tags, I will have to look out for it in other blogs, are there any ways to find out if a blog has a nofollow tag? and is there really much use in terms of SEO to comment on these? obviously i understand that it is useful for people to come visit your blog, but should we as promoters concentrate on those without nofollow tags? But other than that thankyou for a very informative post, I hope to read much more from you in the future.


    • John Engle says:

      Hey TheIndieG,

      To answer your question… commenting on blogs without the ‘NoFollow’ tag has its advantages, but commenting on these and only these blogs will not look good in the eyes of Google. It is good to comment on blogs with and without the ‘NoFollow’ attribute because it looks more natural to the search engine, like you are not trying to cheat it and receive higher rankings by commenting only on blogs that can help improve your SEO. To help you find some ‘DoFollow’ blogs to be used in moderation, visit the following link for a list:

      As far as how you can tell if a blog has the “NoFollow” attribute attached to comments or not, you can install an SEO Toolbar by which has a drop down menu to where you can click on the words “Highlight NoFollow Links” which will highlight the ‘NoFollow’ links RED. You can find and install this toolbar at the following link:

      I hope I have been of help to you.

      Thank You for stopping by and commenting.

      John Engle

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    • John Engle says:

      You can find all the social icons to follow this site in the upper right hand corner of the site.

      Thank You for your comments.


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  28. John, this is such great advice. 80/20 is so important to those building a biz online. It is Social Media and sometimes people (myself included) tend to forget that in an actual face to face conversation they would not be just talking about themselves. This needs to be heard by so many out there! I just tweet, dug and facebooked it. If only I knew how to do smoke-signals! Thanks so much!

    • John Engle says:

      Hey Cynthia,

      To do smoke signals, grab yourself a 55 gallon drum/barrel, fill it with trash, grab a lighter… just kidding! Thanks for the nice words… I love it when people participate by leaving comments, it shows me that they appreciate the hard work it takes to write materials like this.

      Even though I write it with no strings attached, it’s nice to know people care.

      This 80/20 advice is brought to you by Katie Freiling and her online marketing genius!

      Thank you for stopping by and leaving a comment, and thank you for sharing it with others!

      John Engle

  29. Tracey Rissik says:

    Hi John,

    Thanks for this in-depth article, and your encouragement of people to get commenting! I so identified with your one reply about “feeling a million bucks” when someone leaves a comment 🙂

    Another plugin people might find useful, is one called “Thank Me Later” – I’ve installed it on my blog, and about a day after someone has left me a comment, it sends them a brief email of appreciation, thanking them for taking the time to comment on my blog. (Just search for “Thank Me Later” in the Add New Plugins area of WordPress.)

    Have a great day!

    • John Engle says:

      Hi Tracey,

      Thank you for your compliments, and the time to comment about my article. It does make me feel good when a person appreciates the time that it takes to write an article by leaving a comment to the value they received from my article.

      I do already have the Comment Reply Notification, but I will look in to the plug-in you recommended because it is an awesome idea to thank the person for taking the time to leave the comment!

      Thank you again Tracey, and I hope to hear from you again!

      John Engle

  30. Amanda Marie says:

    Hey John! Great plugins you share there! Your right, commenting is SO important! I did a post awhile back about how it’s actually underestimated as a traffic driving strategy as well.

    Overall, there a limitless benefits to commenting for both parties. Which is why I’m leaving you this message. 🙂

    Thanks for sharing! You are rocking out some awesome content! 🙂

    • John Engle says:

      Hi Amanda,

      Thank you again for your kind words… I do try very hard to bring value to all of my articles, after all I did learn from the best in the business!

      I agree with you, there can be limitless benefits for both parties for those willing to offer inspirational comments to the author.

      I believe that when a person writes intriguing, worthwhile content that satisfies the readers, that there is a dominoes affect in motion. People are more willing to leave a comment on their blog which will increase the traffic back to the commenter’s site for those curious enough to click on their link, plus the more comments that are written showing appreciation for the author, the more inspired the writer becomes for passing on even more invaluable content, which brings more followers to the site… you can see where I’m going with this?

      Thank you again,

      John Engle

  31. Linda G. Cox says:

    This is a wonderful post! Relationships begin with comments! I am enjoying the comments left on my blog and I like to put my two cents in on others!

  32. Landon Stewart says:

    Great stuff John! I just went and added all of those plugins to my wordpress blog, so if you ever comment on it, you’ll be gettin’ some luv! (not in a weird way haha)

    • John Engle says:

      Hey Landon,

      Thanks for commenting… that’s what this post is all about, social participation with people. I’m glad that my article left you with some information that helps, that’s what this blog is all about… helping people!

      Thank You again Landon,

      I’ll visit you soon, so I can give that comment luv back!

      John Engle

  33. Beth Allen says:

    Hey John! Happy to have found my way to your blog! Really great post, rich with information. I actually just really understood last week the nofollow/ dofollow bit ~ I fully agree, and will continue to comment on posts because “it’s just good business and an act of courtesy and appreciation”, but am beginning to wonder why everyone doesn’t switch to dofollow? It seems like a no-brainer, but still seems most don’t do it. OK, I know that was not the meat of your post, but it’s where my mind is atm. 🙂

    Great tips, thanks John.

    • John Engle says:

      Hi Beth Allen,

      Thank you for your comments!

      I guess the best way a person could look at the “NoFollow” attribute would be to ask themselves if they endorse the content the link goes to, if you don’t, you would want to use the “nofollow” attribute.

      Search engine robots can’t sign in or register as a member on a forum, or a sales page, so there’s no reason to invite Mr. Googlebot to follow “register here” or “sign in” links, so this would be another time to use the “nofollow” attribute.

      Thanks again,

      John Engle

  34. Lee Wise says:

    Hi John,

    You asked about adding comments and I’m not sure about that at this time, but I can tell you something that enjoyed reading here in your post.

    I paused while reading this comment:

    ” I then leave her a comment applauding her brilliance.”

    Why the pause? Answer:

    *It was personal.
    *It was complimentary.

    And I thought: “Neat, I like that.”

    Thanks for taking the time to share these tips and insights.

    May you and those you love have a meaningful day,


    • John Engle says:

      Hi Lee,

      Thank you for your comments, your thoughts were personal and I thank you for that!

      I’m happy that I can bring information to people that they can relate to… You have yourself a fantastic day, and for those you love, have a meaningful day also!

      John Engle

  35. Ryan Yokome says:

    Hey John!

    Man you’ve got a knack for writing great posts. I suck at writing! LOL, But hey, I know my strengths are on video.

    Social Proof is KEY. Like you said about Katie Freiling having over 200 posts (I think a lot of them are fake. HAHA j/k) She’s pretty legit 😀

    You’ve dropped some HUGE tips here. If I can also add one, I think it would be cool to link up the WordPress Plugins. Those ones rock for sure.

    Chat soon!

    • John Engle says:

      Hey Ryan,

      You snuck one in on me… I didn’t realize that you posted a comment here. I will agree with you, you are a video guru!

      Thank You for your nice words… I have been out of writing for a while now, but I will be returning with more interesting content, so please stay tuned!

      Thanks again,

      John Engle

      P.S. I went ahead and linked the Plug-ins!

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  37. Vicki Berry says:

    Hi John!

    Thanks for this wonderfully insightful post! I’ve personally seen direct traffic coming from my links on blogs that I have commented on, I am sure both from visitors and authors alike (and I do the same, follow the links sometimes! Oh yea, that’s how I got here! 🙂

    So again, thanks for the wonderful value added contribution!

    Wishing You Brilliant Success,

    • John Engle says:

      Hi Vicki,

      Sorry for the delay in responding!

      I am thankful that you found this post insightful… I too have personally seen traffic come from other blogs that I have commented on.

      Thank you for your added contribution… you writing a comment was the answer to what this post was all about!

      Thanks… talk with you soon Vicki,

      John Engle

  38. Laurie Morin says:

    Hi John, I am so glad that you are sending this message out to the internet marketing world. I am pretty new to blogging, and one thing I have found is that the blogosphere can be a pretty lonely place. You can literally sit in front of a computer screen for days without talking to anyone! Only when I joined the Unified Tribe did I learn the value of building relationships with other bloggers. Now I look forward to commenting and reading comments every day…and learning something in the process. Thanks for a great post! Laurie

    • John Engle says:

      Hi Laurie,

      It’s great to know that people appreciate the work that I put into a blog post.

      You are right, cyberspace does seem to be a lonely place when I can’t even be sure whether people are taking the time to browse and read my content. I too am new to the blogging world, and before the Unified Tribe I was wondering whether people were actually reading my work, because no one was leaving comments. Without Google Analytics I wouldn’t have even known that people were actually visiting my blog. I too look forward to reading other people’s blogs and leaving comments… it’s actually addictive!

      Thank You for your comments,

      John Engle

      • Laurie Morin says:

        Hi John,
        Yesterday I responded to a blog post by Unified Tribe member Marcus Baker. He passed on a meme asking the question “What has blogging done for my business?” The idea is to get as many people as possible to post about this and have it go viral. I tagged you in my response thinking you might have fun responding. But I dont’ really know how to “tag” someone, so I am sending you a link to my post just in case you didn’t get my tag. I hope you will have fun as I did responding to the meme. Kind regards, Laurie

  39. Niko Mercuris says:

    Hey John,

    Great article! and so true, I have personally had a tremendous response and link backs to my blog from commenting on others not to mention the fealing that it gives the person who spent so much time contributing to us all by writing that article in the first place!
    Great Job 🙂


    • John Engle says:

      Hey Niko,

      Thank you for your nice comments… I feel that appreciation for what we do makes the whole world go around! It is so true what you said… the feeling for me when a person like yourself comments about the article that I spent hours or days writing, makes me feel like a million bucks!

      Have a great night!

      John Engle

  40. Oliver Tausend says:

    Hi John,

    amazing post about the importance of leaving comments. Apart from all the “no-follow” and “SEO-stuff” – which is important, no question – I would like to point out sentence of your post: It’s just good business – and an act of courtesy and appreciation.

    Thanks for sharing.

    Take care


    • John Engle says:

      Thank You Oliver,

      You made my day… thank you for your nice comments, it is appreciated more than you know!

      You will notice that I added your sentence to my article… that was very good advice; sometimes it takes an outside source to help with the wording to make it sound more proper!

      Thank You again Oliver for your input,

      John Engle

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