Top 10 Effective and Indispensable SEO Content Writing Tips for Small Business!

by | Updated on November 18th, 2021

Top 10 Effective and Indispensable SEO Content Writing Tips for Small Business!

Content Writing Is As Much Of An Art Form As It Is A Skill!

BUT… that doesn’t mean that you can’t write robust, information-packed content that will help you improve your blog or website’s ranking with Google and other major search engines.

There are some basic fundamentals which you can implement in your website content, blog post or articles that can help you improve your search-engine rankings, increase your website traffic and generate more leads.

10 Principle Element SEO Content Writing Tips that Will Help!

1. Writing Effective Headlines

The headlines to the articles you write are crucial… you have less than 10 seconds to attract the user’s attention.

Your headline is around “90 percent of the reason anyone will read your ad copy,” so make sure your title is relevant to the content, and will interest the reader enough to pull them in immediately, while clearly explaining the content.

TIP: Placing your keyword phrase within your headline is a strong SEO Tactic.

Headlines can be intriguing, inspiring, or controversial. They can make a bold claim or promise, arouse curiosity, or deliver important news. However they are written, what really matters is what your visitors do next.

If they turn and run, your headline has failed. But if they remain on your site to get more information, your headline is a success.

Related Article: How to Generate Powerful Headlines Guaranteed to Arrest Attention and Arouse Curiosity

2. Content is King

Content is King

On the Web, content is king and always will be. The Internet is the super-highway for any information you seek, whether you need the address to a restaurant or a new pair of shoes.

No matter what material you write, it has the likely chance to reach a large audience and may benefit your purpose. If you want to increase your websites traffic, then you need to write compelling content to satisfy your readers.

You can choose to write your content in one paragraph, or better yet, arrange your paragraphs using headings which will help your page’s structure and keep your paragraphs organized to stand out from one another.

Remember, online readers have a tendency to scan, not read, so breaking your most important topics into Headings or separate bullet points along with short, punchy paragraphs can help your readers.

Whether you are writing information for an article, blog or website, it needs to have well-written content about engaging topics that will most likely be linked to, and shared by other readers… it will also increase your PageRank as well.

Related Article: How to Create Irresistible Magnetic Blog Posts | 10 Secrets Revealed

3. Content Writing Length

There are many opinions out there about the length of content that search engines like. I don’t believe that there is any magical number, but I personally believe that the ideal length would be anywhere from 1000 to 1500 words.

2000+ word posts are best.

As long as your content is quality and you get your word across for the topic that you are writing about, the length should be of little consequence.

Website content writing for submissions to article directory sites such as will suggest an article length of 400-750 words, as it is said in their Editorial Guidelines. It is also a good idea to sprinkle a few variations of your keywords in your content for every 50 to 100 words of writing.

4. Stay on Topic and Get to the Point

It is easy to begin writing off topic, drifting on to a subject that is unrelated to the message you are trying convey. “Even if your topic is worthy of a 400 page book, as a writer for the web, you need to keep it short and to the point.”

You need to keep in mind that you are writing as a public figure or a business owner, not writing to your personal blog! 

There is nothing wrong with adding some personality to your writing, but your main focus should be the message you are trying to send to your readers. While the objective of your website may be to make sales, a website visitor is usually searching for information.

If you provide content that is interesting and educational to the reader, your visitor will spend more time on your site, increasing the chances for them to click on the area that generates income.

5. Use of Keywords in Content

Keywords play an important role in the search engine optimizing of your site to include keyword variations and placement. It’s unfortunate that some writers cram their articles with too many keywords.

Google and other major search engines will penalize you for using too many of them. It is called Keyword Stuffing; it also looks unprofessional when your repeated keywords start running together.

Your SEO efforts can include semantic relevant keyword phrases, which are thematically connected words to your main topic keyword phrase; you can place some of these words within your content, as long as it reads natural and makes sense.

Your efforts should include Keyword Stemming to gain additional uses of the main keyword phrase, using standard Keyword synonyms to help create a more natural flow to your content, along with the Long Tailed Keyword Phrases to help you target what your Internet searchers are looking for.

6. Your Author Bio

Whether you are writing an article to submit to one of the online directories, for your website or blog or a guest post, you will have the opportunity to add your biographical information within the Author Bio box.

Adding information about yourself can be great for your image as a public figure, and another chance for optimizing your site.  Be sure to throw a keyword phrase in your biography if given the chance.

7. The Headings Tag Hierarchical

When you write content, be sure to use the appropriate tags!  Using the proper header tags to structure your content will show Google and other search engines that your content is well-structured and professionally written leading to a higher ranking.

You will want to sprinkle a healthy serving of extra headlines throughout your pages. These subheadings will act as a powerful, interest-fueling message designed to keep prospects actively involved and excited about what’s in store for them.

Employ these sub-headers at every opportunity and infuse them with the same kind of appeal you’d pack into any important headline. Begin every text-box, sign-up form, testimonial, or table with a headline of its own.

Use the H1 tag for main heading and the H2 tag for subheadings which is usually descriptive for the main heading tag… these tags determine the levels of importance for your content (follow the link above for a better explanation).

Be sure to include keywords or keyword phrases, as describe in #5 above, within all the heading tags you use, if possible.

8. Using Meta Tag Descriptions

Make sure the content that you write for your website or blog has a Meta Tag Description.  Even though the meta description tags are not important to search engine rankings, they are extremely important in gaining user click-through from the search engine result pages (SERPs).

Most search engines will only allow the maximum of 160 characters for your description, so be sure to keep it short, and to the point.

If you happen to use WordPress for your website or blog, you can get a plug-in called ‘YOAST SEO: THE #1 WORDPRESS SEO PLUGIN’ which will allow you to fill in the Title and Description tag information, plus Keywords information, if you choose, right to your post with ease.

A great tool to check to see if you’ve fallen with-in the guidelines for your title tag, description tag and keywords tag would be to use the Meta Analyzer Tool.

9. Write Genuine Content

You must write fresh content… search engines can punish, if they choose, a site that writes duplicate information that already exists online. Don’t find yourself copying someone’s content then passing it off as your own just to meet a deadline.

10. Images for your Content

We humans are of a visual nature… having eye-catching images that are relevant to the content that you are writing about will grab the reader’s attention.  You can use or to start a search and find the image that is free of copyright infringement.

What SEO or Content Writing Tips Can You Add to this Article? Comment Below!

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About the Author -

With a Deep Thirst for Knowledge, clocking countless hours of reading blogging, personal development and financial books, along with following and absorbing the plethora of information available from the most popular blogs on the Net, John will be discussing the many different methods bloggers have used to make money online following their passion. He will uncover the ‘WHY‘ that drives them and the steps they took to be successful in their own career path. If you want to be successful, do what successful people do!

Comments (108)

  1. Vish says:

    Fantastic work John 🙂
    Kudos for the write up!

  2. Rahul Tyagi says:

    I wonder someone will blog if it is a burden to them. As far as linking is concerned, i think back links are extremely important but they are over-rated that it results in lot of people engaging in spamming. Hope people don’t abuse it anymore.

  3. Roger says:

    Thanks John for your valuable info.Your views are most welcome.Your sharing gives me a constructive idea about content writing.SEO is very much effective for ranking factors and best content building strategy owns the crown for better establishment of business growth.Content plays the most significant role on ranking and a catchy content is always beneficial for your business growth because it attracts’re sharing has given me a very positive ideology which I can use for smoother experience.

  4. Yes, it is reality SEO is important for business however, SEO friendly content writing is also important for businesses and websites.
    So, thank you for such informative article

  5. Great post. I learned a lot from this. 🙂

  6. ALex Hasem says:

    must say great points you have added. Thanks for such a post. Great effort.

  7. Hey!

    Great post!
    I enjoyed reading your blog, I already bookmark it. As we you content is the “king” of SEO and you describe it so well. I appreciate your affords. keep on posting….

  8. Brisbane seo says:

    Website and other online marketing strategies is a good way to promote your business.

  9. Keen says:

    Great article! I just started my own business and this article is really helpful. Thanks for sharing.

  10. Vincent says:

    Useful information! I know content is essential for website but I just don’t have the time to write. All I do is outsource all my website writing task to my agent who provides me with great seo content. I have been using his traffic services for sometimes now and he is the best so far. With these tips, I will try writing some contents.


  11. karthikala says:

    Really amazing explanation,I have already bookmarked this page to create a blog for Seo which is more useful to develop my technical skills quickly.

  12. Hi Buddy..
    What a wonderful article you have shared with us..This article works to me as like a bible for new web content writer.A Quality content is always given high value by people and Google both. I used to write thousands of word on my web page but could find any significant amount of visitors, after reading this article i have decided to wash my brain again and it works superb.Reading this article makes me feel I know nothing about content writing. I will follow the steps shared in this article. Thanks so much You are a great writer. I will look forward for more information from you.
    Have a nice day ahead.
    Diane F. Cassity

  13. Angela says:

    Great tips and guidelines.

  14. Excellent tips John, this will help me to improve my seo content writing… Thank you John!

    • John Engle says:

      Hey Madeline,

      It looks like your website offers SEO… I’m glad you found some of my information helpful. I actually have a background in SEO, yet it has been years and the algorithm is constantly changing.

      I also noticed that you use ElegantThemes, I.E. the Divi theme for your site. I built a site using this theme, it is great.

      Thank You for stopping by and taking the time to comment.

      John Engle

  15. Great information! Using a keyword Meta tag will assist your site in getting properly to categorized in the web directories of certain niche businesses.

  16. Kevin Young says:

    Awesome Share! Really Informative!!

    It is truly said that content is king, actually it plays a significant role in getting lots of organic traffic to your website. A Quality content is always given high value by people and Google both. Do consider it always.

  17. Moses Nueman says:

    Great share for SEO article writers. You have explained the prominent secrets in a very impressive manner. Thanks a lot for sharing such extremely valuable information with us.

  18. John says:

    Indeed a great post about writing tips.

    I believe that writing quality is just like an addiction. If we have the qualities to write awesome content then our readers can easily get addicted to our content.

    All we need is to improve our writing style.

    I have seen most of the people don’t care about their writing style and just keep writing heavy heavy paragraphs. Instead of writing heavy paragraphs, they should understand that It can scare any reader before reading the 1st line of the paragraph.

    According to me, We should always write short and to the point paragraphs. Short paragraphs can easily attract readers and can encourage them to read the complete article.

    You have written such an awesome article. Thanks for sharing it with us. 😀

  19. Mohammad Umair says:

    John I would like to add my two cents here.

    The content should have links to other related content on the site. This is another feature that will greatly enhance user experience and benefit the website in long run.

  20. Thanks for the very informative post.

  21. kranthi says:

    As you said, giving straight forward answers to the viewers is really nice point rather than giving in depth content in any article.

    • John Engle says:

      Excellent comment Kranthi,

      Getting straight to the point is what usually works best in this fast-paced world… people are looking for answers and they don’t want to be bored to death with a bunch of fluff wording.

      Thank You for your comment…

      John Engle

  22. John Engle, What an informative post, thanks! Joe Bloggs

  23. Hey

    Great SEO tips! Starting out with a heavy focus on SEO I’ve noticed that other social media specialists forget to do is do their keyword research. Not only that but they don’t have a strong understanding of where those key terms should be placed within the coding of their site!

    Thanks so much for sharing!

  24. Sam Mudra says:

    Hello John,

    You rightly said that headlines are really very important thing in getting visitors form social media sites. And it is truly said by you that Content is the King and more importantly a well researched content is must. Have seen people believe in longer contents but personally I love to read short and to the point articles like this one. First of all it takes lesser time and secondly I feel they are more engaging.
    Lastly I think different industries have different demands so something worked for me may not work in your domain. So complete and continuous analysis is very much important to measure what type of articles are working best for you and accordingly we should strategize the contents.
    Enjoyed reading and thanks for sharing John.

  25. If you hazppen to be someone attempting to start a web-based marfketing campaign, the key factor
    which demands your attention is SEO articles.
    There a variety of benefits youu can acquire when you finally hire SEO optimization solution services, which can be lited beneath:.
    * Uniqueness on the content, citation andd research links,
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  26. Nate Leung says:

    Hi John,

    First off, my first time visiting your site.

    I think we can both agree that Content is King. What you said about getting to the point is right. You write about a topic, don’t bore your readers with stuff that’s irrelevant. The bottom line is that you’re providing value to your readers!

    All around great post!

    • John Engle says:

      Hey Nate,

      Some valid points Nate… content is King; of course a little bit of keyword research to discover the phrases that people use in the search engines, then implementing the keyword phrases within your post that are synonymous with your main article topic, doesn’t hurt either.

      Most definitely providing value is key to getting readers to return…

      I appreciate you taking the time to leave a comment.

      John Engle

  27. Excellent web site you have here.. It’s hard to find high-quality writing like yours nowadays. I really appreciate people like you! Take care!!

  28. Thanks for your SEO content writing tips. I believe it will be helpful a lot. I would like to suggest my favorite ColibriTool for all of your SEO work. I hope you have already heard of ColibriTool. It’s definitely better than usual tools in the internet. You can have a free trial period of ColibriTool here in

  29. N Meenakshi says:

    Hi John,

    Good useful information in a nutshell !!! Thanks for the learning.

    N Meenakshi

  30. SEO Content Writing in Singapore says:

    Blogs are an effective way to promote content. People love to read blogs, and if they find it interesting there are chances that they will come back and read it again. Hence, it is important to regularly update your blogs with fresh and relevant content. SEO content writing can indeed play a major role in making your blog popular on the cyberspace. However, I personally believe that, for blogs especially, you can maintain a casual approach in your writing. Readers love that.

  31. Mary says:

    Hi john, thanks for the free informative topic which some will probably sell. I have a quick read and i am sure i will have to read it again for reference.


  32. Michael Ford says:

    For me, SEO content writing is very essential way of promoting your business in the web. With this indispensable tips in the article, it can be a big help for those planning to have SEO content writing and even those who have applied this strategy can boost their performance. This is such a great article which has an effective and informative content. For more SEO service, the Huntington Beach SEO provides this kind of service in very effective way.

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