Content Writing Is As Much Of An Art Form As It Is A Skill!
BUT… that doesn’t mean that you can’t write robust, information-packed content that will help you improve your blog or website’s ranking with Google and other major search engines.
There are some basic fundamentals which you can implement in your website content, blog post or articles that can help you improve your search-engine rankings, increase your website traffic and generate more leads.
10 Principle Element SEO Content Writing Tips that Will Help!
1. Writing Effective Headlines
The headlines to the articles you write are crucial… you have less than 10 seconds to attract the user’s attention.
Your headline is around “90 percent of the reason anyone will read your ad copy,” so make sure your title is relevant to the content, and will interest the reader enough to pull them in immediately, while clearly explaining the content.
Headlines can be intriguing, inspiring, or controversial. They can make a bold claim or promise, arouse curiosity, or deliver important news. However they are written, what really matters is what your visitors do next.
If they turn and run, your headline has failed. But if they remain on your site to get more information, your headline is a success.
2. Content is King
On the Web, content is king and always will be. The Internet is the super-highway for any information you seek, whether you need the address to a restaurant or a new pair of shoes.
No matter what material you write, it has the likely chance to reach a large audience and may benefit your purpose. If you want to increase your websites traffic, then you need to write compelling content to satisfy your readers.
You can choose to write your content in one paragraph, or better yet, arrange your paragraphs using headings which will help your page’s structure and keep your paragraphs organized to stand out from one another.
Remember, online readers have a tendency to scan, not read, so breaking your most important topics into Headings or separate bullet points along with short, punchy paragraphs can help your readers.
Whether you are writing information for an article, blog or website, it needs to have well-written content about engaging topics that will most likely be linked to, and shared by other readers… it will also increase your PageRank as well.
3. Content Writing Length
There are many opinions out there about the length of content that search engines like. I don’t believe that there is any magical number, but I personally believe that the ideal length would be anywhere from 1000 to 1500 words.
2000+ word posts are best.
As long as your content is quality and you get your word across for the topic that you are writing about, the length should be of little consequence.
Website content writing for submissions to article directory sites such as EzineArticles.com will suggest an article length of 400-750 words, as it is said in their Editorial Guidelines. It is also a good idea to sprinkle a few variations of your keywords in your content for every 50 to 100 words of writing.
4. Stay on Topic and Get to the Point
It is easy to begin writing off topic, drifting on to a subject that is unrelated to the message you are trying convey. “Even if your topic is worthy of a 400 page book, as a writer for the web, you need to keep it short and to the point.”
You need to keep in mind that you are writing as a public figure or a business owner, not writing to your personal blog!
There is nothing wrong with adding some personality to your writing, but your main focus should be the message you are trying to send to your readers. While the objective of your website may be to make sales, a website visitor is usually searching for information.
If you provide content that is interesting and educational to the reader, your visitor will spend more time on your site, increasing the chances for them to click on the area that generates income.
5. Use of Keywords in Content
Keywords play an important role in the search engine optimizing of your site to include keyword variations and placement. It’s unfortunate that some writers cram their articles with too many keywords.
Google and other major search engines will penalize you for using too many of them. It is called Keyword Stuffing; it also looks unprofessional when your repeated keywords start running together.
Your SEO efforts can include semantic relevant keyword phrases, which are thematically connected words to your main topic keyword phrase; you can place some of these words within your content, as long as it reads natural and makes sense.
Your efforts should include Keyword Stemming to gain additional uses of the main keyword phrase, using standard Keyword synonyms to help create a more natural flow to your content, along with the Long Tailed Keyword Phrases to help you target what your Internet searchers are looking for.
6. Your Author Bio
Whether you are writing an article to submit to one of the online directories, for your website or blog or a guest post, you will have the opportunity to add your biographical information within the Author Bio box.
Adding information about yourself can be great for your image as a public figure, and another chance for optimizing your site. Be sure to throw a keyword phrase in your biography if given the chance.
7. The Headings Tag Hierarchical
When you write content, be sure to use the appropriate tags! Using the proper header tags to structure your content will show Google and other search engines that your content is well-structured and professionally written leading to a higher ranking.
You will want to sprinkle a healthy serving of extra headlines throughout your pages. These subheadings will act as a powerful, interest-fueling message designed to keep prospects actively involved and excited about what’s in store for them.
Employ these sub-headers at every opportunity and infuse them with the same kind of appeal you’d pack into any important headline. Begin every text-box, sign-up form, testimonial, or table with a headline of its own.
Use the H1 tag for main heading and the H2 tag for subheadings which is usually descriptive for the main heading tag… these tags determine the levels of importance for your content (follow the link above for a better explanation).
Be sure to include keywords or keyword phrases, as describe in #5 above, within all the heading tags you use, if possible.
8. Using Meta Tag Descriptions
Make sure the content that you write for your website or blog has a Meta Tag Description. Even though the meta description tags are not important to search engine rankings, they are extremely important in gaining user click-through from the search engine result pages (SERPs).
Most search engines will only allow the maximum of 160 characters for your description, so be sure to keep it short, and to the point.
If you happen to use WordPress for your website or blog, you can get a plug-in called ‘YOAST SEO: THE #1 WORDPRESS SEO PLUGIN’ which will allow you to fill in the Title and Description tag information, plus Keywords information, if you choose, right to your post with ease.
A great tool to check to see if you’ve fallen with-in the guidelines for your title tag, description tag and keywords tag would be to use the Meta Analyzer Tool.
9. Write Genuine Content
You must write fresh content… search engines can punish, if they choose, a site that writes duplicate information that already exists online. Don’t find yourself copying someone’s content then passing it off as your own just to meet a deadline.
10. Images for your Content
We humans are of a visual nature… having eye-catching images that are relevant to the content that you are writing about will grab the reader’s attention.
You can use Pixabay.com or Pexels.com to start a search and find the image that is free of copyright infringement.