It’s a question that’s been asked across the blogosphere for years: Is blogging dead?
In the last 10 years, people have switched between enthusiasm and denial of their involvement in this constantly shifting digital world.
But I’m here to tell you it’s not game over just yet! With so much competition out there, standing out from the crowd as a successful blogger is challenging, so you’ll have your work cut out for you.
But, if you are able to utilize some unique strategies crafted by some top industry professionals, success can still be yours.
In this blog post, we will dive deep into nine proven ways to guarantee your blogging success in 2023.
So grab your laptop, and let’s get started!
Table of Contents
Is Blogging Dead?
Many people say blogging is dead! They’re sorely mistaken!
Is blogging dead? No, blogging is Not Dead! It’s actually alive and kicking!
Not only is Blogging Not Dead – It’s Increasing In Popularity – Here’s Why!
Blogging is increasing in popularity because more and more people are looking for content that is interactive, entertaining, and informative.
In a time where social media platforms are dominating the Internet, blogging has become the ideal approach to expressing your unique perspectives with a global audience.
As an effective tool for businesses, search engines also favor content-rich websites as opposed to static ones, which has made blogging an extremely effective marketing tool for improving visibility and driving more traffic.
Blogging Isn’t Dead – It’s Simply Evolving
Blogging is simply evolving into something more sophisticated and rewarding.
Today’s bloggers understand the need to focus on a specific niche, provide quality content, and engage with their readers.
Blogs no longer use the written word; they use video, podcasts, infographics, and other creative formats to create content that attracts and engages audiences.
So, Why Do Blogs Fail?
Below, I’ve created a listed proven reasons why blogs can fail.
Writing About Everything
One of the biggest issues why blogs fail, is because the bloggers try to satisfy every reader on the net. It can’t be done!
Unless you’re a news site, you must create a blog that covers one main topic.
Each blog should have a specific target audience, which would give you a better chance of success. Not having a focused topic will make it difficult to build an audience.
What’s the solution…
Niche Down for Success
Bloggers must niche down because it will allow them to have a deeper understanding of their target audience.
Niching down means to: “identify a smaller and more defined segment of your original niche, so you can offer content along with products and services that speak directly to your reader, as opposed to speaking to a more general audience.”
Why it’s important to niche down: “Niching down will help your brand to become known for what you do, helping you to stand out from your competition.”
This can help you as the blogger to create content that will resonate well with readers and help you build credibility in the industry.
The key to successful blogging is to identify your niche, research it thoroughly, and create content specifically tailored to your target market.
By niching down, you’ll also be able to build relationships with other bloggers in the niche and become a trusted voice in the industry.
Blogger Has No Passion for the Topic
When a blogger has no passion for their topic, it can become obvious in their writing. It can also be difficult to stay motivated and consistent.
Their content may lack enthusiasm, clarity, and direction. They may also fail to engage the reader with compelling arguments or stories.
Without an underlying passion for the topic, blogging can feel like a chore instead of something enjoyable to read or write.
Blogger Chooses Quantity Over Quality
Search engines today know the difference between quality content and mass-produced content that doesn’t mean much.
Unfortunately, some bloggers are still trying to get away with producing blog posts that don’t really say anything.
They might think they’re getting away with something by filling up their blog space quickly, but quality is more important than quantity when it comes to blogging success.
Why Should You Choose Quality Over Quantity?
Quality content is easier to read and usually offers more information to help answer the reader’s question, which is the goal of Google!
When you focus on producing quality content, you’re much more likely to be seen as an authority in your niche.
And, your blog posts are more likely to show up at the top of the search engine results pages because they produce the answers searchers are looking for.
They want to provide users with the best possible search results, and they know that quality is much more important than quantity.
Google’s algorithm is designed to favor blog posts that are well-researched, well-written, and properly formatted, with user intent, which we’ll discuss below.
Outdated Content
As you may or may not know, Google is wanting to give searchers the results with the most up-to-date content on the Web.
They want to ensure that searchers find the most relevant content and the freshest information. This is why they are pushing to have the most recent content featured in their search engine rankings.
In order to ensure that your website is delivering fresh and relevant information, it’s important to regularly update existing content on your site.
This will not only help ensure that Google indexes the most current version of your page but can also improve user experience.
Updating content can also help boost your website’s overall rankings, as it signals to Google that you are regularly providing searchers with fresh and relevant information.
Unethical Approaches
Unethical approaches to blog content are a major issue that every blog owner should be aware of.
This includes practices such as plagiarism, manipulating search engine algorithms by using black hat tactics, along with writing content with the intention of misleading readers or exploiting their emotions.
These unethical practices can damage a blog’s reputation, lead to legal action, and hurt its ability to generate organic, long-term traffic.
To avoid these issues, blog owners should strive for transparency and accuracy, create content that educates or entertains readers, and remain mindful of the audience’s interests when creating your content.
Blogger Failed to Do SEO
Bloggers that fail to do SEO research are missing out on the opportunity to reach a wider, organic audience.
Good SEO practices help to ensure that your blog is discoverable by search engines and that it can be found by readers who are looking for the kind of information you’re providing.
Without SEO, you may not show up in the search results or get much organic traffic at all. SEO is an important part of content creation, and it can be done in several ways, which we’ll cover below.
Blogger Quit on the Threshold of Success
There are thousands of bloggers that quit way too soon, right when they are about to reach success.
It happens all the time, and it’s one of the biggest mistakes bloggers make.
You may have heard the saying before, but “The only way to fail is to quit!”
A blogger puts in so much time, effort, and money into their blog only to quit before they can reap the rewards. It’s a disheartening feeling, and it’s all too common.
One of the reasons why bloggers quit on the threshold of success is because they are impatient.
It can be easy to give up when you don’t see immediate results, but patience is key when it comes to blogging. It takes time for your blog to get traction and build an audience.
Another reason why bloggers quit is because they get overwhelmed by the process. There are a lot of things that go into running a successful blog – from creating content to promotion, networking, and more.
It can be a lot to handle, and it’s easy to get discouraged when you’re trying to do it all.
So how can you stay motivated and keep going when times get tough? It starts with having a goal and breaking it down into smaller achievable tasks.
This way, you know exactly what needs to be done in order to reach your end goal.
It’s also important to take some time for yourself. Taking a break and recharging can help you stay motivated and focused on your goal.
Remember to celebrate the small wins along the way. Achieving smaller milestones is just as important in blogging as reaching the big ones, so don’t forget to take time to recognize your progress.
Lack of Creativity within Blog Posts
One of the biggest mistakes that bloggers make is not diversifying their blog posts.
Many bloggers stick to one type of post and fail to bring in the creative elements needed to keep their audience’s attention.
They might write a lot of opinion pieces but never discuss more creative topics, such as case studies or stories. This can get boring over time, and readers will look elsewhere for content.
In order to make your blog posts stand out from the crowd, you’ll need to be able to think outside the box.
Research and brainstorm ideas for posts that are unique and will bring a new perspective to your topic. Look at different media sources such as podcasts, videos, or infographics to gain inspiration.
You can also look at other successful bloggers in your niche to see what kind of creative content they are producing.
Finally, don’t be afraid to experiment with the format of your posts. Try out different types of post formats, such as listicle articles, interviews, or how-to guides, to see what resonates best with your audience.
By introducing new and creative elements into your blog posts, you can ensure that you are consistently producing engaging content that readers will want to come back for.
What Type of Blogs Make Money?
- Making Money Online
- Health and Fitness
- Digital Marketing
- Personal Finance
- Recipes/Food
- Personal Development
But, How Do These Blogs Make Money?
I’m going to cover, in its most basic form, what needs to take place in order for a person to make money with their blog.
Yes, most bloggers can generate income by monetizing their content through a variety of methods, such as affiliate links, email marketing, sponsored posts, display ads, and selling products or services.
But, there’s something that goes beyond that, which is required to help make the sale.
You see, your blog can be littered with blog posts full of affiliate links, ads, and products to sell, but if you don’t meet the user intent of the person doing the search, you won’t make a dime.
Fulfilling User Intent
User intent is the process of matching what the searcher is looking for with the content that you provide.
For example, if someone types “how to make money with a blog” into Google, and one of your blog posts comes up as a result, it should answer this question in detail and provide resources that can help them achieve their goal.
They’re Problem Solvers
After the person running the search lands on your page, your blog post should solve the user’s problem by providing thoughtful and accurate information.
This will help build trust with the user and make them feel like your blog is a reliable source of content.
Furthermore, if you have products or services that are relevant to their problem, then they’ll be more likely to purchase from you.
So, Is Blogging Dead? Nope – 9 Steps to Ensure Success in 2023
Next, we’ll be discussing what it takes to ensure success with your blog.
1. Become an Authority in Your Niche
Google has moved to one of its most critical updates in history, which in a nutshell, means, your site must show that you’re an authority in your niche of choice.
How to Become an Authority on Your Topics
I’m not going to get into their guidelines as a whole because it deserves a complete blog post in itself, but I will break down the basics.
Let’s discuss Google’s guidelines for this subject of authority. Google expects you as the blogger to create “helpful, reliable, people-first content.”
Google has named it E-E-A-T for its quality guidelines.
E-E-E-T stands for:
- Experience
- Expertise
- Authoritativeness
- Trustworthiness
Let’s throw in a few sentences to break down Google’s people-first guidelines.
Google would like to know that your content is original and research-backed information that passes on insightful analysis to the reader.
Here’s what Google is looking for (nutshell version)
- High-Quality Content – Does your content provide greater value when compared to other pages in the search results?
- Trustworthy – Does the content present the information in a way that makes the reader trust it, with clear sourcing and easily verified expertise?
- Expertise and Knowledge – Does the content clearly demonstrate expertise and depth of knowledge for the topic?
- Solve your reader’s problem – Will the reader leave the page feeling as if they’ve learned enough about the topic, achieving their ultimate reason for their search?
2. Make SEO Part of Your Blogging Routine
Keyword Research
First, keyword research can help you determine which topics are popular within your niche and what keywords people are using to find that information.
Once you’ve identified the relevant terms, use them strategically throughout your blog posts. This will help to make sure your content is optimized for SEO and improve your chances of being found.
Optimizing Your Posts
Optimizing your blog posts entails making sure they’re formatted correctly and tagged with relevant keywords.
You should also include the target keyword within the post title, headings, subheadings, and body copy. Additionally, you should add meta tags and descriptions to each post.
This helps search engine crawlers understand the content of your posts and makes them easier to find.
Link Building
Finally, link building is an important part of SEO that shouldn’t be ignored. Link building involves creating relevant links from other websites back to yours in order to improve your ranking in search results.
This can be done by guest blogging or simply reaching out to other bloggers in your niche and asking them to link back to you.
By researching relevant keywords, optimizing your posts, and building links back to your site, you can improve the visibility of your blog online and attract more readers.
Making SEO part of your regular blogging routine helps ensure that your content is optimized for search engine rankings and makes it more likely that people will be able to find it.
3. Create a Content Strategy
Creating a content strategy is one of the most important steps in content marketing.
It helps define the goals and objectives of your content, as well as determine what type of content will be most effective for reaching those goals.
A good strategy should include research into target audiences, keyword selection, topics to cover, a plan for distribution, resources needed to create content at scale, and more.
It should also include methods for measuring the success of your content efforts, such as tracking website visits, engagement levels, and overall reach.
By having a comprehensive content strategy in place, companies can ensure that their content is relevant, engaging, and effective at reaching its intended goal.
With a well-thought-out plan in place from the start, content marketers can ensure they are making the most of their efforts, maximizing the impact of each piece of content.
4. Build an Email List
Building an email list from day #1 is a great way to stay in touch with your readers and potential customers.
You can use it to share updates about your business, offer discounts or promotions, and provide helpful information about products or services.
An email list is also a great way to build relationships with people who may become loyal customers over time.
The key to building an effective email list is to provide value in each message you send out.
It’s also important to make sure you’re not spamming people with too many emails.
Once you’ve built your email list, be sure to keep it updated by continually adding new contacts and removing any inactive ones.
You can also use an email service provider that helps track metrics like open rates and click-through rates to help you better understand your audience and their preferences.
5. Develop Your Writing Skills, Or?
Developing your writing skills for blogging is important. Writing for a blog requires you to be concise and clear yet engaging, as well as have the ability to pick up on current trends so that your content is relevant and interesting.
Take some time to read other blogs in your niche, study the writing style used, what topics they write about, and how they engage their readers.
Consider taking a writing course or even practicing daily journaling to help improve your skills.
In addition, there are many tools available online to help you become a better writer.
Grammarly is one example that checks your spelling and grammar while you write, giving instant feedback so that you can quickly adjust any mistakes and keep your writing on track.
Finally, if you’re feeling overwhelmed by the idea of writing, there are other options to consider, such as outsourcing content or utilizing a ghostwriter.
This can be an excellent solution, and it’s becoming increasingly popular with many bloggers.
Let AI Assist You
Allowing artificial intelligence to help you with writing your content is becoming more popular, as well. AI can be beneficial for researching topics, gathering data and facts, and even generating ideas for blog posts.
You can also use AI to create content outlines that you can then fill in with your own thoughts and expertise.
AI technology is continually evolving and improving, so keep an eye out for innovative tools that may become available in the future.
Using an AI content generator to help you write quality blog posts can save you a great deal of time while ensuring that your content remains meaningful, accurate, and up-to-date.
These are just some ways to improve your writing skills or find alternative solutions when creating content for your blog.
No matter what route you decide to take, remember that practice makes perfect, and you will improve with each blog post you create.
6. Scale Up (Outsource)!
When it comes to getting more work done on your blog, scaling up will help you save time, money, and energy!
Outsourcing is a great way to free up your time and focus on other important activities, such as managing your business.
You can hire freelance writers or virtual assistants to help with research, writing articles, promoting your blog, managing social media accounts, responding to comments, etc.
This will enable you to focus more on strategic activities, such as creating content strategies, developing your brand, and increasing traffic to your blog.
By freeing up your time, you can also focus on other things that will help grow your business, such as marketing and sales activities.
You can use the extra time to create great products or services for your customers or research new markets or trends.
7. Complement Your Blog
There are ways of improving your user experience by adding other sources of content to your blog.
For example, you can include videos and audio content to increase engagement with visitors.
Additionally, you can add interactive elements like quizzes and polls that help build a community around your site.
When you visit other bloggers’ sites, what catches your attention? Is it video, statistical screenshots, or maybe an infographic?
HubSpot says, “94% of marketers agree that videos have helped increase user understanding of their product or service.” Something to think about!
8. Create a Support Network
Creating a support network where other like-minded bloggers hang out is one of the best ways to stay motivated and inspired.
Connecting with other bloggers allows you to share ideas, ask questions, and build relationships that could be beneficial for your blogging career.
Connecting with Influencers
Connecting with influential bloggers is a great way to get noticed, build relationships and help spread the word about your blog.
Look for other bloggers who are active in similar topics and have a following that you can connect with.
Reach out to them and start a conversation! You may even find some new friends or colleagues along the way.
By networking with influential bloggers, you’ll be able to gain insight into the blogging industry, get advice on how to grow your blog, and learn from their experiences.
9. Create a System for Success
Creating a system for success is critical for any business.
Having a system in place helps to streamline processes, maximize efficiency and reduce the time spent on tedious tasks.
When creating a system for success, consider factors such as workflow automation, data collection and analysis, customer service protocols, and risk management strategies.
Utilizing the right tools and systems can make all the difference between success and failure in any business.
By building a system for success, you can ensure that all areas of your business are running smoothly and that everyone is on the same page when it comes to goals and objectives.
Never Stop Learning
Blogging is a never-ending process, so it’s important to stay up-to-date on the latest industry trends and news.
Subscribe to newsletters, read blogs, attend conferences, or join online forums in order to stay current with the latest developments.
By keeping up with what’s happening in the world of blogging, you can ensure that your content remains relevant and that your blog is constantly evolving.
Your readers will appreciate the effort you make to keep them informed, so it’s always important to stay ahead of the game.
Finally, don’t forget to measure your progress and evaluate results often. This way, you know what works and what needs improvement in order to reach your ultimate goals.
By consistently measuring and analyzing results, you can make informed decisions about your blogging efforts that will lead to greater success in the long run.
Marketing Strategy
Having a marketing strategy in place will also move you toward success because it’s important to promote your content in order for people to even know about it.
Marketing techniques such as search engine optimization, social media marketing, and email marketing campaigns are great ways to increase visibility and build relationships with potential customers.
FAQs
Do people read blogs anymore?
Articles on the Internet say that people don’t read blogs anymore; I’m here to tell you that’s not true; the statistics show that 77% of Internet users read blogs.
Is blogging still profitable?
The short answer to this question is yes, blogging can still be profitable.
However, it takes a lot of hard work and dedication in order for a blog to become successful and make money.
It’s important to remember that blogging is NOT a “get-rich-quick” scheme; it requires consistent effort over time in order to build an audience and monetize the blog.
Why do bloggers quit?
Bloggers often quit because they feel overwhelmed, underappreciated, or even discouraged.
The lack of a clear goal and direction can be a major contributing factor to quitting.
Is there a downside to blogging?
Absolutely! Many bloggers don’t realize the amount of time and effort it takes to build a successful blog.
It can be quite time-consuming to keep up with producing content that is both interesting and engaging for readers.
Are blogs still successful?
The answer to that question depends on many factors. It’s true that the blogosphere has evolved over the years, and some bloggers have seen their traffic dwindle as other social media platforms become more popular.
But there are still many successful blogs out there, and with a bit of hard work and dedication, it is possible to still make money from blogging.
The key is to ensure that your blog contains good content and promote it properly, whether it’s through SEO, PPC, or other methods.
Which platform is the best for blogging?
The answer to this question depends on a variety of factors, including your budget, desired features, and audience. For example, if you’re looking for a low-cost option with plenty of customization options, WordPress is the way to go.
If you want an all-in-one solution that integrates social media tools and advanced analytics, you might opt for a platform like Weebly. Ultimately, the best platform for blogging will depend on your individual needs and preferences.
Is blogging a long-time career?
The answer is yes! Blogging is here to stay and will continue to increase in popularity. In fact, Google pays bloggers billions of dollars per year through Google Adsense.
This is clear evidence that blogging isn’t only an effective way to express one’s thoughts but also provides financial rewards for those who share their stories with others.
Are blogs losing popularity?
According to Semrush, blogs have not only become the most popular content type, but their production has climbed from 86% to a 92% between 2019 and 2022, making a blog the most popular form of a site.
Is blogging still relevant in 2023?
The answer is yes! Blogging will still be relevant in 2023 because it allows individuals to share their thoughts, stories, and experiences with a wide audience. And it’s also a way to make money online.
Additionally, blogs can help businesses promote their products and services since they provide an engaging way to reach potential customers.
Is blogging worth it in 2023?
By the end of 2023, blogging might be a much more saturated field than it is today.
With internet usage continuing to grow, the potential audience for blogs could increase significantly.
This means more opportunities for bloggers to gain recognition and make a name for themselves in the industry.
Blogging could still be an effective way to share information and express yourself, as well as provide valuable content that readers and followers may appreciate.
You hear all over the Internet all the negative talk and myths surrounding blogging, but if you’re ready to ignore all the hype and learn how to start a blog and get paid, don’t wait any longer, get started today!
Conclusion
Is blogging dead? That’s been the ongoing question!
Though it may seem like blogging is on its way out, there are still some things you can do to ensure success in 2023.
If you’re willing to put in the work and follow these nine tips for success above, you’ll be well on your way to finding success in 2023.
