Are you tired of your old blog posts not getting the attention they deserve?

Want to boost your SEO and drive more traffic to your site?

If so, it’s time to give those outdated blog posts a refresh!

How to Update Old Blog Posts for SEO: 11 Steps for Republishing Outdated Content

By updating and republishing your old content, you can improve its search engine ranking and attract new readers.

In this blog post, we’ll walk you through how to update old blog posts using these 11 simple steps for SEO success.

Let’s get started!

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Why Updating Old Blog Posts Are Important!

As a blogger, you may have hundreds of old blog posts that are no longer receiving much traffic.

It’s tempting to let them sit there and gather virtual dust, but did you know that updating these old posts can actually benefit your website in terms of SEO and overall ranking?

Updating Old Blog Posts Are 3x More Likely to Get Results!

Image Source: https://www.orbitmedia.com/blog/update-old-blog-posts/

That’s right, by simply republishing an old blog post with updated information and optimizing it for search engines, you can potentially increase your website traffic and improve your online presence.

Why Should You Update Old Blog Posts for SEO?

As time goes on, information can become outdated or even irrelevant.

By updating old blog posts, you ensure that your content remains accurate and useful to readers.

Stay Current with BEST SEO Practices

While new content is important for attracting and retaining readers, updating blog posts can also have significant benefits for your overall SEO strategy.

By republishing outdated content with fresh content, you can improve its search engine ranking, increase website traffic, and ultimately boost your online presence.

Gain More Organic Traffic

As your blog grows and evolves, older posts may become outdated or irrelevant.

This could cause them to lose visibility in search engine results pages (SERPs).

By updating these blog posts, you can give them a new lease on life and boost organic traffic back to your website.

Boost Rankings with Targeted Keywords

When republishing old blog posts, you have the opportunity to optimize them for new or relevant keywords.

This can help improve their search ranking and make them more visible to your target audience.

Improve User Experience

Outdated content is not only bad for SEO, but it can also be frustrating for readers.

By updating old blog articles, you can ensure that your content remains relevant and valuable to your audience.

This will improve their overall user experience and increase the chances of them returning to your blog.

Get More Backlinks

Republishing updated content can also help you gain more backlinks.

By promoting your updated posts, you can attract the attention of other websites and potentially earn valuable backlinks to improve your SEO ranking.

Build Reader Loyalty

Updating blog posts is a crucial aspect of maintaining a successful and relevant blog.

Additionally, updated posts provide valuable information for your readers and demonstrate your commitment to consistently delivering high-quality content.

  1. Analyze Keywords: The first step in updating an old blog post is to analyze the keywords it currently ranks for and determine if there are any new or more relevant keywords you can target.
  2. Refresh Visuals: Update any outdated images or visuals in your old posts to make them more visually appealing and engaging for readers.
  3. Republish and Promote: Once you have updated and optimized your old posts, republish them with a new date to indicate they have been revamped. Don’t forget to promote these updated posts on your social media channels and through email marketing.

By regularly updating your content, you can improve your SEO and provide valuable information for your readers.

So don’t let those outdated posts sit untouched – give them new life and reap the benefits.

Percentage of Bloggers Who Update Their Content

According to a study done by Orbit Media, updating old blog content has increased from roughly 53% in 2017 to 74% in 2023 for bloggers willing to put in the time to update their old content.

Blogging Statistics - Percentage of Bloggers Who Update Their Content

Image Source: https://www.orbitmedia.com/blog/blogging-statistics/

This means that 26% of blogs are still missing out on potential SEO and user experience benefits by not regularly updating their posts.

Don’t let your blog fall behind – make it a point to regularly analyze and update your old content for maximum impact.

How to Choose Which Posts to Update

Identify Out of Date Posts & Low-Hanging Fruit

When conducting a site audit, it’s important to keep an eye out for specific types of content.

The objectives you set for your blog content will determine the updates required:

  • Out-of-Date Blog Posts: These articles contain outdated information and statistics that require updating to ensure they stay relevant and beneficial to your target audience.
  • Low-Hanging Fruit: These posts are already close to the top 10 positions in Google search results but can be enhanced for better ranking. Examples include pages ranking between positions 1129, pages targeting branded keywords yet not ranking in the top 10, and high-traffic pages.
  • Previous High-Performing Posts: Consider revisiting blog posts that once drew significant traffic but have since seen a decline.

For posts with outdated information, broken links, or poor formatting, let your analytics be your guide here.

Focus on posts that are backed by metrics, such as:

  • Your Inbound Links:  Posts with a significant number of backlinks are likely already ranking well and have the potential to climb even higher in search results.
  • High Organic Traffic & Low Bounce Rate: These posts indicate that readers are interested in the content, but may be leaving for another page on your site. By optimizing them, you can improve their click-through rate and keep readers on your website longer.
  • Social Shares:  Posts that have been shared often on social media can benefit from being revamped and republished, as they have already proven to be popular with your audience.
  • Keywords Ranking on Google: Identify posts that are currently ranking on the second or third page of search results for certain keywords. By updating and optimizing these posts, you can potentially improve their ranking and attract more traffic.
  • Conversion Rate: If you have an old post that is still performing well and bringing in conversions, it may be worth updating to continue driving results for your business.

Consider the Relevancy of Your Posts for Your Site

In addition to looking at metrics, it’s important to also consider the relevancy of your outdated posts.

Some topics may become outdated or irrelevant over time, so be sure to review your content and update or remove any that are no longer valuable to your readers.

Additionally, consider incorporating trending topics into your updates to keep your content fresh and relevant in today’s constantly changing digital landscape.

Using AI to Help Update Old Blog Posts

With the constant changes in SEO best practices and the need for fresh, relevant content, updating old blog posts is an essential task for any blogger or website owner.

However, this process can be time-consuming and overwhelming if you have a large number of old posts to update.

Consider using AI tools to help with keyword research, content optimization, and even updating visuals in your old posts.

This will save you time and effort while still allowing you to benefit from updating your content.

Updating & Republishing Old Blog Posts for SEO

Before we get started, you’ll need to determine the direction you want to take your updating process.

Two different approaches for updating old blog posts.

Image Source: https://www.orbitmedia.com/blog/update-old-blog-posts/

There are two different ways you can approach updating old blog posts – one is simple and one is more extensive.

Some bloggers opt for the subtle approach by revising the headline and a few sections, while others take a more drastic approach by rewriting the entire post.

Many bloggers will take the second approach.

To elevate your blog post, let’s revisit the topic:

  • Is there any new research on the subject?
  • Have our perspectives evolved?
  • Are there any fresh examples to add?
  • Can we add any visuals to enhance the content?
  • Collaborate with influential figures?

In the end, while some sentences and sections will remain the same, it’s essentially rewriting the whole article.

The process for blogging follows the steps of creating a new article, starting from conducting keyphrase research to designing the final image.

Below is what our typical process looks like.

Before you get too deep into following the instructions below, be sure to make a list of all of your old blog post performance data.

The section, along with a list you can copy and use is Number 9 below!

1. Do Your Keyword Research

Before updating old posts, do some keyword research to identify relevant and popular target keywords to use in your updates.

You can use an online tool like Ahrefs to find relevant keyword phrases related to your original blog post target keyword, be sure to sprinkle these keyword phrases within your content where it sounds natural and makes sense.

This can help improve the blog post’s search engine rankings and attract more traffic.

2. Update for Accuracy and Relevancy

Go through your old posts and update any outdated or inaccurate information.

Start with Your Intro Paragraph(s)

These sections are often the most outdated in old posts, as they tend to include time-sensitive information.

Make sure to update any dates, statistics, or references that are no longer relevant.

Body of Your Blog Post

Consider adding new or relevant information to make your post more timely and useful for readers.

This will not only provide value to your readers but also improve the credibility of your blog post.

Make sure to update statistics, facts, and data in your body content to ensure that your blog post remains relevant and valuable to readers.

This includes changing any numbers or dates that are relevant to the blog post like the “Year” within the body content, or your blog post title.

For example, part of a headline and title I have for an existing article once said, “…2023 Guide for Beginners,” which I changed to “2024 Guide for Beginners.”

Doing this will also help maintain the credibility of your blog.

I’ve personally come across many blogs that still have “2023” in their blog post headline, or within the search engine results pages, which tells me that their information is outdated.

Why would I want information from an outdated blog post?

Be Sure to Match the Search Intent

When updating your old posts, make sure to also consider the search intent behind your target keyword.

This means ensuring that your updated content answers the same question or provides the same information as the original post.

If you change the focus too much, it may not rank as well for its target keyword and could potentially confuse readers.

At the same time, make sure the Search Intent is aligned with the reader’s current needs.

If you notice that the search intent for a keyword has changed since your post was originally published, update the content to match.

Do Not Change Your URL Structure

Keep your URL structure the same! Do not change it unless it is absolutely necessary.

This can cause broken links and negatively impact your SEO.

Conclusion Paragraph(s) 

Update the conclusion of your blog post to include any new information or insights that may have emerged since the original publication.

This is also a great opportunity and location to add a call-to-action, such as linking to related posts or promoting your products/services.

3. Optimize for On-Page SEO

Incorporate relevant target keywords into headers, titles, and throughout the content as naturally as possible to improve search engine ranking and increase organic traffic.

You can use a tool like SurferSEO or RankIQ to help you with any on-page SEO requirements you need.

Include internal links to your related blog posts, along with external links to reputable sources to add value and improve your SEO (which we’ll discuss below).

Don’t forget to also optimize title and meta descriptions for increased visibility in search results, which is our next subject.

4. Improve Your Title and Meta Description

Along with the idea of updating the year in your Headline, Title, and Description if needed, be sure you update these attributes to accurately reflect the content of your updated post.

As mentioned above, include relevant target keywords and make sure to entice readers with a clear, compelling description that will make them want to click through and read more.

5. Refresh with Relevant Images/Graphics/Videos

Consider updating any outdated images or graphics in your old posts to make them more visually appealing and engaging for readers.

This can also help improve the overall quality and relevance of your content. Make sure to use high-quality images and graphics that are relevant to the updated content.

Image Alt Texts

Don’t forget to include relevant and descriptive alt texts for your images, as this can also improve SEO and accessibility for visually impaired readers.

6. Improve Internal & External Linking

To improve the overall quality of your updated posts and provide additional value to readers, add new internal and external links to reputable sources.

Internal Links

Take the opportunity to add internal links to other relevant posts on your blog within your updated content.

You can use AI tools like LinkWhisper to help you with Internal Linking from your post to other related blog posts.

LinkWhisper will also give you internal link suggestions for any related blog posts that can be linked back to your republished blog post.

This not only improves the overall SEO quality score of your blog post but can also help keep readers on your website longer and encourage them to explore more of your content.

External Links

Additionally, add any external links to reputable sources for added value and credibility. This can also help attract backlinks to your updated post.

Check for Broken External Links

As you update external links, make sure to check for any broken or outdated links.

This can negatively impact your SEO and credibility.

7. Include a Call to Action

Don’t forget to include a clear call to action at the end of your post, encouraging readers to take a specific next step such as signing up for your email list or checking out a related product or service.

This will help drive conversions and keep readers engaged with your brand.

8. Add a FAQ Section

To provide additional value for your readers, consider adding a FAQs section at the end of your blog post to address any common questions or concerns that readers may have about the updated content.

This can help answer any common questions or concerns that may arise from the updated content and further engage readers.

9. Track the Before & After Performance

After republishing and promoting your updated post, track its performance to see if there has been an increase in traffic, engagement, and conversions.

This will help you determine the success of your updates and provide valuable insights for future content updates.

Before publishing your new post, it’s highly recommended to create a record of the post’s “Before” statistics.

By comparing the post’s performance before and after republishing, you can assess the impact of your updates on its overall performance.

Here are the data and stats I track before and after republishing:

  • Your Blog Post Title
  • You Blog Post Headline
  • Your Blog Post URL (It’s recommended NOT to change)
  • The Before & After Published Dates
  • Before & After Inbound Links
  • Before & After Social Shares
  • Before & After Blog Post Views
  • Before & After Position in Google SERPs 

Keep experimenting with different strategies and see what’s working the best for your audience.

10. Republish Your Old Blog Post – Include a New Publish Date

To indicate that your post has been updated, republish it with a new date so readers know it contains fresh information.

This will also help improve its search engine ranking and give readers a reason to revisit the post.

Ask Google to Reindex Your Updated Blog Post

Be sure to visit your Google Search Console and submit your updated post for indexing.

Log into your Google Search Console and follow the steps below:

  • In the address bar of your updated blog post, highlight the URL in your address bar, then copy the link.
  • Go to your Google Search Console and look at the top of the page where you’ll see a box that says, “Inspect any URL in“.
  • Past the link into this box and hit the “Enter” button on your keyboard.
  • Once Google has pulled the information about this page it will show the results, whether your blog post is within the Google index or not.
  • Once the information is pulled, click on the “Request Indexing” link (right side, middle).
  • Give it a minute or two and it will come back with results similar to the screenshot below.

11. Promote Your Newly Republished Blog Post

Once you have completed all updates and improvements to your old posts, and republished your blog post, it’s time to promote it on your social media channels, email newsletters, and any other relevant platforms.

This will help drive organic traffic to your updated content and ensure that it reaches a wider audience.

Keep promoting the post periodically to continue driving traffic to it over time.

How to Update Old Blog Posts FAQs

How do I update old blog content?

To update old blog content, start by reviewing your blog posts and identifying which ones need to be updated.

Focus on improving the quality, relevance, and accuracy of the content.

This can include updating statistics, adding new information or examples, and fixing any broken links or outdated information.

You should also consider optimizing for SEO by incorporating relevant keywords and improving internal and external linking.

How often should I update my old blog content?

It is recommended to review and update your old blog content at a minimum of once a year but shoot for every 6 months if you have the opportunity.

However, you can also do it more frequently if necessary.

Keep an eye on your analytics to identify which posts are losing traffic and engagement, and prioritize updating those first.

Does updating old blog posts help SEO?

Yes, updating old blog posts can help SEO in several ways.

Firstly, it can improve the quality and relevance of your content, which can positively impact your search engine rankings.

Additionally, updating outdated information and fixing broken links can improve user experience and credibility, which are important factors for SEO.

Lastly, promoting your updated content can attract more traffic and backlinks to your blog, further boosting your search engine rankings.

How do I track the performance of my updated blog posts?

To track the performance of your updated blog posts, you can use tools such as Google Analytics to monitor changes in traffic and engagement.

You can also keep a record of key metrics before and after updates, such as inbound links, social shares, and position in Google SERPs.

This will help you assess the impact of your updates and make informed decisions for future content updates.

How do I promote my updated blog posts?

To promote your updated blog posts, you can utilize your social media channels, email newsletters, and any other relevant platforms to reach a wider audience.

You can also consider reaching out to industry influencers or collaborating with other bloggers for cross-promotion.

Additionally, regularly promoting your updated posts can help drive ongoing traffic and engagement over time.

Should I republish my old blog posts?

Republishing your old blog posts with updated content and a new publish date can help improve their search engine ranking, attract more organic traffic, and give readers a reason to revisit the post.

However, it’s important to only republish posts that have undergone significant updates or improvements; otherwise, you risk duplicating content and negatively impacting your SEO.

Why should you update old blog posts?

Updating old blog posts is important for several reasons.

Firstly, it ensures that your content remains relevant and accurate for your audience.

This can help improve engagement and credibility with readers. Additionally, updating old posts can also positively impact SEO by improving the quality of content and fixing any broken links or outdated information.

It also provides an opportunity to promote your updated content and attract more traffic to your blog.

You can also mention related posts and internal links within the updated post to improve website navigation and user experience.

Therefore, updating old blog posts is a crucial part of maintaining a successful and relevant blog.

Should I delete old blog posts?

In most cases, it’s not recommended to delete old blog posts entirely.

This is because older content may still be valuable to readers and can attract more site traffic through search engines.

Instead of deleting, consider updating the content to improve its relevance and accuracy.

If you do decide to delete an old blog post, you can redirect any outdated or irrelevant posts to newer, more relevant ones using 301 redirects.

This will help preserve any backlinks and organic traffic to the deleted post.

Conclusion

Don’t let your old posts become forgotten and outdated.

Follow these best practices to republish and update them for improved search engine ranking, increased traffic, and higher engagement with your audience.

Keep providing value to your readers by regularly reviewing and updating your content to ensure it remains relevant in today’s ever-changing digital landscape.

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