As a blogger, you want your blog to look professional and represent your brand in the best way possible.

Choosing the right WordPress theme is one of many essential steps for starting a blog.

essential steps for starting a blog

In this blog post, we’ll share some of the best WordPress themes for bloggers and eCommerce store owners.

Whether you’re looking for a minimalist theme that puts focus on your content or a more robust theme with features for selling products online, we’ve got you covered.

The following WordPress themes are all responsive and mobile-friendly, and they include tons of features that will help you create a beautiful and successful blog.

So, if you’re ready to take your blog to the next level, let’s get started!

Best WordPress Themes for Bloggers & eCommerce Store Owners

WordPress offers both free and premium WordPress themes, but it can be tough for beginners to wade through all the choices and decide which one is right for them.

In this post, we’ll discuss our top recommendations for the greatest and most popular WordPress themes of 2023.

Not only do the themes we have listed have essential features, but they also come with a plethora of other great options!

Let’s take a look at our top picks for the best WordPress themes of 2023.

Some of the links below are affiliate links, which means I may receive a commission if you make a purchase, at no additional cost to you. Please read my Disclosure for more information.

1. Divi – World’s Most Popular WordPress Theme w/the Ultimate Visual Page Builder!

Divi WordPress Theme by ElegantThemes

Divi, owned by Elegant Themes, is one of the most popular, user-friendly, Premium WordPress themes available. It comes with a built-in page builder that makes it easy to create custom pages and posts.

Divi boasts an expansive library of 280 and counting pre-made layout templates. Using the demo importer, you can then import any of these professionally created websites and blog layouts to get started quickly.

Then all you need to do is use the frontend editor to insert your own content.

In addition to the many great features of Divi, you also get access to Elegant Themes’ marketing plugins. These helpful plugins include an email opt-in plugin called Bloom and a social sharing plugin called Monarch.

Divi allows you to have complete authority over the layout design, inline text editing, and custom CSS on your site. It’s extremely flexible and easy to use.

Furthermore, it’s SEO friendly, which will assist with your rankings in Google and other search engines.

Elegant Themes offers above par customer support for users that have any issues with the theme.

With over 806,875+ paying consumers, Divi is one of the most popular Premium WordPress themes on the market.

Price: $89 – plus the Marketing plugins, all for 1 Price (Well Worth It!)

Try Divi Risk-Free for 30 Days!

2. Astra – Fastest, Lightweight, and Highly Customizable Theme!

Astra WordPress Theme

Astra is a contemporary & SEO-friendly WordPress theme that can be used to create any website. It works with virtually every popular WordPress drag-and-drop page builder.

If you’re a fan of drag-and-drop page builders such as Elementor, Beaver Builder, and Gutenberg, then Astra is the perfect WordPress theme for you.

The majority of the site’s professional blogging templates are only accessible via page builders, but it works straight out of the box with Gutenberg.

Similar to ElegantThemes, the Astra theme includes 230+ Starter Templates to help get your website up and running quickly.

These pre-made websites are ideal for small businesses, startups, blogs, and eCommerce stores.

Astra has a number of fantastic features, including page headers, mega menus, many layout alternatives, Google Fonts, limitless color possibilities, distinct blog page layouts, and custom widgets, just to name a few.

Not only does Astra offer the integration of WooCommerce, but their theme also includes various features such as infinite scrolling, quick product view, and cart options- perfect for an online store!

SEO optimization is essential for any website looking to get ahead in today’s market. Fortunately, Astra is super SEO-friendly and comes built-in with this feature to help you rank highly on google and other search engines.

The Astra theme is an excellent choice for bloggers who want more control over how their sites look and operate, as well as those who want to use Elementor, Beaver Builder, or Gutenberg.

1,653,898+ Blogs Trust Astra, and so Should You!

Price: Free or $47 Paid Version

Get started with Astra Today!

3. Kadence – Create Beautifully Effective WordPress Sites with Ease!

Kadence WordPress Theme

Look no further than Kadence Theme if you’re searching for a versatile WordPress theme that’s powerful, user-friendly, and fully compliant with web accessibility standards.

It’s a simple, light theme with a drag-and-drop header and footer creator that takes only minutes to install. You can customize the layout of your website using pages, posts, along with custom posts.

Kadence comes with 70+ Starter Templates that help you get started on the right foot.

You can alter the font, color, social icons, menus, and more using their templates. Furthermore, because of their worldwide color palette, it’s simple to pick your brand colors on buttons, links, and headers.

Their Premium plan includes extra features like 20 new header elements, conditional elements, and a WooCommerce plugin.

Price: Free & Pro version part of the Essentials, and Full Bundle from $129/year (Limited Time).

Try Kadence Risk-Free for 30 days!

4. Ultra – Create Any Site Quickly and Beautifully!

Ultra WordPress Theme by Themify

Ultra is a multipurpose WordPress theme that is designed to help you build a website quickly and easily. It comes with dozens of pre-made sites for popular niches such as lifestyle, magazines, restaurants, photography, fashion, and more.

In addition to the Themify page builder, Ultra also includes several builder add-ons to help you customize your site even further. With these add-ons, you can add advanced elements like progress bars, counters, pricing tables, an audio player, and more.

Some of the other amazing features offered are multiple layout options, an array of colors to choose from, easy-to-read typography, page sections that allow for smoother scrolling, image filters, and a portfolio feature.

If you’re looking to set up an online store, Ultra is the perfect theme for you. With full WooCommerce compatibility and easy customization with the live WordPress customizer, it’s simple to get started.

Price: $59

Get started with Ultra today!


5. OceanWP – Taste the Power of Freedom!

OceanWP WordPress Theme

OceanWP is a free WordPress theme that looks great on any device. With just one click, you can import the demo content and have a ready-made website in seconds.

The theme comes with multiple extensions, so you can easily add features to your blog like a login popup, an Instagram feed, a sticky footer, and more.

OceanWP is a multipurpose WordPress theme that works with 8 different page builder plugins, including Elementor, Thrive, Architect, Divi Builder, Beaver Builder, and Brizy. This makes it a great choice for anyone who wants to use a page builder plugin with their website.

With 210+ demo templates, professionals and amateurs alike can find what they’re looking for. Speed up the blog-building process with Ocean’s single-click website template import.

The OceanWP theme is WooCommerce-ready, which includes SEO-friendly tools to help you improve your blog rankings.

Price: Free or Premium version for $54

Get started with OceanWP today!


6. Authority Pro – Highlight Your Knowledge, Experience, and Wisdom!

Authority Pro WordPress Theme by StudioPress

Authority Pro is a versatile multipurpose WordPress theme by StudioPress, which is perfect for those who are looking to build their personal brand, including bloggers, entrepreneurs, and freelancers.

It’s distinguished by its multipurpose approach, where you can utilize it to create any type of professional website or online store. It’s highly adaptable, Genesis framework can be used on small to huge business websites.

It includes a layout that’s widgetized and contains several widget-ready regions, a configurable header, a theme options page, live customization assistance, and more. Its multi-purpose theme is also WooCommerce-ready, so you can utilize it to sell any type of item.

WP Engine, one of the most popular managed WordPress hosting services, acquired StudioPress. You can get this theme and all 35+ other StudioPress themes when you join WP Engine to create your website.

Price: Two ways to purchase – Free via WPEngine hosting $20/month (Billed Annually) or a Genesis Pro membership – $360/year

Get started with Authority Pro today!


7. Cookbook – Ideal Choice for Cooking Enthusiasts!

CookBook WordPress Theme by WPZoom

CookBook is a WordPress theme designed for multi-author recipe websites. With its responsive layout, featured areas, and Elementor integration, the theme is ideal for sharing recipes online.

The Responsive WordPress theme is ideal for small businesses that want to get up and running quickly. It includes a one-click demo content installation, so you can have a website like an example template in no time.

It’s a feature-rich WordPress theme designed for recipe management with a focus on simplicity. It’s ideal for foodies since to its adaptability and recipe-specific capabilities.

The CookBook theme comes with an advanced Theme Options Panel where you can easily change every detail, including the color and font choices to best suit your needs and match your tastes and branding.

It also includes 4 banner locations in which you can upload ad banners or insert Google Adsense.

Price: $69

Get started with CookBook today!


8. Ad-Sense – Best WordPress Blog Theme to Earn More From Your Ads!

AdSense WordPress Theme by MyThemeShop

Ad-Sense is a WordPress theme perfect for bloggers who make money from advertisements on their platforms.

If you’re looking to increase your ad revenue, Ad-Sense is the perfect theme for you.

It’s the most ad-friendly theme on the market, with features like improved ad management, placement, and ad blocker detection for ad block users.

Simply put, this theme enables advertisers to target consumers who don’t want to see their ads.

If an ad blocker is detected, this mechanic enables you to lock specific content. There are multiple ways to display alerts for visitors who are using adblockers.

Although the theme has endless ad placement options and pre-designed landing pages, MyThemeShop also offers advanced customization abilities similar to its predecessor themes.

In addition, this theme provides a review system and rich snippets right out of the box.

Price: $35

Get started with Ad-Sense today!


9. Salon – Best Features to Build a Wellness, Spa or Beauty Salon Site!

Salon WordPress Theme by CSSIgniter - for Wellness, Spa or a Beauty Salon Site

Salon has all of the features you’ll need to create a WordPress site for your Wellness, Spa, or Beauty Practice.

Salon is a WordPress theme to showcase your services. The Service custom post type allows you to create in-depth, informative presentations for each of your services so that your customers can make informed decisions.

The Salon theme allows you to sell beauty products directly to your customers using built-in WooCommerce support. But it also makes it easy for you to handle treatment reservations throughout your site.

The developers of the Salon WordPress theme wanted you to have as much creative freedom as possible by creating a website that is compatible with both the WordPress block editor and most popular WordPress page builders.

Salon is a multipurpose WordPress theme that works with the most advanced drag-and-drop page builders, Elementor, Beaver Builder, and Divi.

Price: $34.30 (Limited Time)

Get started with Salon today!


10. Avada – Make Your Life Easier by Improving Your Workflow!

Avada WordPress Theme by Themefusion/ThemeForest

Avada is the #1 selling premium WordPress theme of all time for a reason.

It comes packed with hundreds of pre-made web page designs and 86+ pre-built, fully functioning websites. Plus, it’s versatile enough to serve any purpose you need it to.

Avada was created with the goal of getting you up and running as soon as possible in mind. The pre-made content that they provide makes it quite simple to set up.

You may personalize your website using their drag-and-drop builder and thousands of options to your heart’s content. It is compatible with all premium WordPress themes.

Price: $69

Get started with Avada today!


11. Shoppe – Multi-Purpose Theme for Professional eCommerce Sites!

Shoppe WordPress Theme by Themify

Shoppe is one of the most professional WooCommerce themes to help build your eCommerce site quickly.

With features like ajax cart, quick look lightbox, quick search, and zoom image feature, it comes with the drag and drop builder by Themify.

Shoppe is one of the earliest multipurpose, Premium WordPress themes designed for WooCommerce. You can choose from 60+ layouts and 20+ shop landing page layouts.

By installing the free WordPress, WooCommerce plugin, and Shoppe theme, then clicking demo import, you will have an exact replica of their demo shop site within a minute.

Shoppe provides different looks for your website called skins. They totally change the ambiance of your site. Pick a skin and click “import demo.” Your site will now look like our demonstration example.

Basically, if you want to start an online store, Shoppe is one of the best theme options.

Price: $59

Get started with Shoppe today!


12. Spencer – Multi-Purpose Theme Designed for Bloggers and Entrepreneurs

Spencer - Multi-Purpose Theme Designed for Bloggers and Entrepreneurs

Spencer is the perfect WordPress theme for ambitious businesses and startups alike.

With its futuristic design, it’s guaranteed to catch everyone’s attention! Plus, you can easily customize your homepage with drag-and-drop page builder widgets. It doesn’t get easier than this!

This mobile responsive template is packed with highly customizable page layouts, infinite color schemes, a sticky navigation menu for easy access to content, page builder widgets that provide connection to social media platforms, and features designed specifically for content discovery.

With Spencer’s live WordPress customizer, you can get up and running in no time with real-time views of all the modifications you make.

Price: $29.40 (Normally $40 – Limited Time)

Give Spencer, the multi-purpose WordPress theme a try today!


13. Inspiro – Perfect for Video Background & Video Lightbox

Inspiro WordPress Theme by WPZoom - Perfect for Video Background & Video Lightbox

Inspiro is a WordPress theme designed for photographers and filmmakers. It supports YouTube and self-hosted videos, allowing you to create a full-screen slideshow in the background.

The primary goal of the WooCommerce WordPress theme is to make your online business easier. Its sophisticated options panel allows you to effortlessly customize every aspect of your WordPress site.

If you’re seeking a platform to boast your images and videos, then Inspiro is likely the best option for you.

Price: $79

Get started with Inspiro today!


14. Agama – Agencies, Corporate & Personal, Photography and Freelance!

Agama - Free WordPress Theme by ThemeVision

Agama is a free, WordPress multipurpose theme that you may download from the WordPress theme repository.

With parallax support, Agama is built on Bootstrap. The parallax scrolling moves the background content at a faster rate than foreground material as your visitors scroll down.

Agama is the perfect theme for you if you’re looking for a versatile one with parallax scrolling.

Price: Free

Get started with Agama today!


15. Hestia Pro – Modern Material Design Theme

Hestia Pro WordPress Theme by Themeisle

Hestia Pro is a rapid WordPress theme that has layouts for one-page or multi-page websites– perfect for any type of site you need to create.

With a trendy appearance, Hestia Pro allows you to effectively promote your company and services. It works with popular page builders like Beaver Builder, Elementor, Visual Composer, and more.

Hestia Pro is compatible with the WooCommerce plugin, which enables you to create lovely products and shopping sites with ease. It also comes with several starter sites for eCommerce businesses and other industries.

Price: $69

Get the Hestia Pro theme today!


16. Eclipse – Perfect for Photographers and Bloggers Wanting a Minimalist Look!

Eclipse WordPress Theme by WPZoom

Use Eclipse to enhance your work with a simple yet highly effective website design. Perfect for photographers and bloggers who want to make a big impact with a basic appearance.

The theme comes with a featured slideshow, widgetized columns, an Instagram image carousel, ad placement spaces, and more. It’s straightforward to get started.

Eclipse comes with WooCommerce support, which is perfect for building an online store. Simply install the WooCommerce plugin, and you can start selling products directly from your website.

Price: $69

Get started with Eclipse today!


17. ChicLuxe – Perfect for Wedding Professionals & Luxury Event Planners

ChicLuxe - Perfect for Wedding Professionals & Luxury Event Planners

ChicLuxe is a stunning WordPress theme that will capture the attention of your viewers and make an impression. With its polished, sophisticated design, you can use this theme to create a professional website.

ChicLuxe is an ideal platform for wedding industry vendors, luxury event planners, and budding business owners to showcase their exceptional services and offers in the most captivating manner.

Crafting a stunning website no longer demands technical or coding skills from you.

Using their simple drag-and-drop Elementor editor plugin, your unique website can be crafted in hours or days! Not to mention how effortless it is to customize the design of your site as well with just a few clicks.

With ChicLuxe, customizing your look is a cinch. From subtle to drastic changes – the choice is yours!

Price: $149 – but well worth the money!

Check out BluChic’s ChicLuxe WordPress theme today!

Check out the whole line of BluChic WordPress themes (created for the female entrepreneur).


18. Compass – Highly Customizable and Sophisticated Magazine Theme

Compass - Highly Customizable and Sophisticated Magazine Theme

Compass is the perfect, responsive WordPress theme for anyone creating a blog, news site, or magazine.

It has an eye-catching homepage with a content slider and dynamic page builder that allows you to customize your view of featured categories, all in one easy package!

From its built-in breaking news ticker to custom colors and font selections, this platform has everything you need for a stellar website.

Content discovery capabilities are also included alongside social media icons with multiple widget-ready areas, allowing for maximum flexibility in design.

Price: $69

Check out the Compass WordPress theme today!


19. Pinfinity – A Pinterest-Like WordPress Theme

Pinfinity - A Pinterest-Like WordPress Theme

With Pinfinity, you can bring the power of Pinterest to your WordPress site and let it become an online inspiration board with a stunning, custom-crafted theme.

Create an archive of all the amazing things you adore, from funny videos that made you smile, to your favorite recipes, along with beautiful gallery images from your last vacation.

With Pinfinity, create a digital pinboard full of everything and anything related to what makes you unique.

Pinfinity offers your readers a unique way to show their love for posts they adore with the built-in Love button! Simply click on the little heart icon located at the bottom of each post, allowing them to share what content resonates with them.

Pinfinity is fully compatible with both the WordPress Gutenberg block editor and all of the popular drag-and-drop page-building tools, such as Elementor.

Price: $29.40 (Normally $40 – Limited Time)

Give Pinfinity a try today!

How to Choose the Best WordPress Theme for Your Blogging Business!

The Most Popular and Best WordPress Themes All Have The Following Traits

In terms of capabilities and options, WordPress themes are either specialized or multipurpose.

For example, you could use a niche-based theme like a restaurant theme if you’re in the food industry.

If you’re looking for a WordPress Theme that can work well for any type of website, consider choosing a multipurpose theme.

The following are the primary qualities and characteristics of all the top WordPress themes, regardless of type:

  • Mobile Ready (Responsive Design): The templates are mobile-friendly and retina-ready, so your WordPress site will look fantastic on any screen size or smartphone
  • Optimized for Speed and Performance: The theme you choose affects how fast your website loads. To keep your site running quickly, be sure to select a well-designed theme
  • SEO Optimized: The theme follows the most up-to-date SEO (Search Engine Optimization) standards to guarantee that your site appears higher in search results
  • Page Builders Compatibility: This theme is compatible with a number of popular WordPress drag-and-drop page builders
  • Above Par Customer Support: The best themes have documentation and instructions that are easy to follow, kept up-to-date, and backed by a great support team.
Want MORE Help Choosing > > Ultimate guide to help you choose the perfect WordPress theme (15 Helpful Things to Know)!

The Do’s and Donts When Looking for the Best WordPress Theme

With WordPress, you have plenty of themes to choose from for your website. But with great power comes great responsibility. So what should you keep in mind as you look through the different options?


  • When choosing a developer, always go for someone with great customer reviews
  • Avoid themes that haven’t been updated in a long time
  • Before you purchase your website, make a list of all the features you want to be included with it
  • Be sure to find a WordPress theme that works on any device, known as a mobile responsive
  • When picking a theme, keep in mind the available colors. This will help you design your brand
  • If you want a reliable theme with plenty of features, it’s often better to buy a premium theme. Paid themes typically come with great customer support and are usually more secure and reliable as well


  • Don’t choose a theme just because you think it looks attractive. While aesthetics are important, there are other factors to consider when selecting a WordPress theme for your website or blog
  • Consider any type of typography that is different from your target audience’s preferences or difficult to comprehend because it will repel them
  • If you have a choice, be sure to try out your theme several times before you buy it

Final Thoughts

So, there you have it! Our best WordPress themes for bloggers and eCommerce store owners.

We realize that when it comes to choosing a WordPress theme, there are so many options that it might be difficult to know where to begin.

For bloggers or writers with little technical knowledge of design and code, picking a theme can be tough.

Although this was not a large selection of WordPress themes, we hope this article helped you find what you were looking for.

Worst case scenario, it’s given you a good starting point.

If you’re on the hunt for the BEST blogging tools money can buy or even want to start off with a freebie, check our list of over one hundred of the BEST tools for blogging, free & paid, look no further, follow the link.

Before you leave - check out our 100+ MEGA List of The BEST Tools for Bloggers + Helpful Resources (Free & Paid) to help you, Start, Build and Grow a profitable blogging business!
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